| 1 |
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Idea Exchange Revisiting the Marketing Mix
|
Schultz, D.E.; Dev, C.
|
American Marketing Association
|
2012
|
|
|
|
| 2 |
|
Idea Exchange The Best Information Wins
|
Wyner, G.
|
American Marketing Association
|
2012
|
|
|
|
| 3 |
|
Idea Exchange The World is Uneven
|
Wyner, G.
|
American Marketing Association
|
2012
|
|
|
|
| 4 |
|
Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis
|
Alden, D. L.
|
AMERICAN MARKETING ASSOCIATION
|
1993
|
|
|
|
| 5 |
|
Identifying the Key Sociocultural Influences on Drinking Behavior in High and Moderate Binge-Drinking Countries and the Public Policy Implications
|
Hogan, S.P.; Perks, K.J.; Russell-Bennett, R.
|
American Marketing Association
|
2014
|
|
|
|
| 6 |
|
Identifying the Presence and Cause of Fashion Cycles in Data
|
Yoganarasimhan, Hema
|
American Marketing Association]
|
2017
|
|
|
|
| 7 |
|
Ideological Challenges to Changing Strategic Orientation in Commodity Agriculture
|
Press, Melea; Arnould, Eric J.; Murray, Jeff B.; Strand, Katherine
|
American Marketing Association
|
2014
|
|
|
|
| 8 |
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If at First You Do Succeed, Do You Try, Try Again? Developing the Persistence—Licensing Response Measure to Understand, Predict, and Modify Behavior Following Subgoal Success
|
Zemack-Rugar, Yael; Corus, Canan; Brinberg, David
|
American Marketing Association]
|
2019
|
|
|
|
| 9 |
|
If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches
|
Fang, Eric; Lee, Jongkuk; Palmatier, Robert; Han, Shunping
|
American Marketing Association]
|
2016
|
|
|
|
| 10 |
|
(I'm) Happy to Help (You): The Impact of Personal Pronoun Use in Customer—Firm Interactions
|
Packard, Grant; Moore, Sarah G.; McFerran, Brent
|
American Marketing Association]
|
2018
|
|
|
|
| 11 |
|
Immediate Responses of Online Brand Search and Price Search to TV Ads
|
Du, Rex Yuxing; Xu, Linli; Wilbur, Kenneth C.
|
American Marketing Association
|
2019
|
|
|
|
| 12 |
|
Immigrants Versus Nationals: When an Intercultural Service Encounter Failure Turns to Verbal Confrontation
|
Johnson, G.D.; Meyers, Y.J.; Williams, J.D.
|
AMERICAN MARKETING ASSOCIATION
|
2013
|
|
|
|
| 13 |
|
Immigrants Versus Nationals: When an Intercultural Service Encounter Failure Turns to Verbal Confrontation
|
Johnson, G.D.; Meyers, Y.J.; Williams, J.D.
|
American Marketing Association
|
2013
|
|
|
|
| 14 |
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Impact of Salesperson Attraction on Sales Managers' Attributions and Feedback
|
DeCarlo, T. E
|
American Marketing Association
|
1980
|
|
|
|
| 15 |
|
Imperatives for the Kinship Economy
|
Smith, J.W.
|
American Marketing Association
|
2012
|
|
|
|
| 16 |
|
Implementing Changes in Marketing Strategy: The Role of Perceived Outcome- and Process-Oriented Supervisory Actions
|
Sarin, S.; Challagalla, G.; Kohli, A.K.
|
American Marketing Association]
|
2012
|
|
|
|
| 17 |
|
Implementing Managerial Constraints in Model-Based Segmentation: Extensions of Kim, Fong, and DeSarbo (2012) with an Application to Heterogeneous Perceptions of Service Quality
|
Kim, S.; Blanchard, S.J.; DeSarbo, W.S.; Fong, D.K.H.
|
American Marketing Association]
|
2013
|
|
|
|
| 18 |
|
Improving Consumer Mindset Metrics and Shareholder Value Through Social Media: The Different Roles of Owned and Earned Media
|
Colicev, Anatoli; Malshe, Ashwin; Pauwels, Koen; O Connor, Peter
|
American Marketing Association
|
2018
|
|
|
|
| 19 |
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Improving Online Idea Generation Platforms and Customizing the Task Structure on the Basis of Consumers' Domain-Specific Knowledge
|
Luo, Lan; Toubia, Olivier
|
American Marketing Association
|
2015
|
|
|
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| 20 |
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Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors?
|
Spangenberg, E. R
|
American Marketing Association
|
1980
|
|
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