| 81 |
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It's Not Whether You Win or Lose, It's How You Play the Game? The Role of Process and Outcome in Experience Consumption
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Yang, X.; Mao, H.; Peracchio, L.A.
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American Marketing Association]
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2012
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| 82 |
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The Illusion of Wealth and Its Reversal
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Goldstein, Daniel G.; Hershfield, Hal E.; Benartzi, Shlomo
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American Marketing Association]
|
2016
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| 83 |
|
The Impact of a Complement-Based Assortment Organization on Purchases
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Sarantopoulos, Panagiotis; Theotokis, Aristeidis; Pramatari, Katerina; Roggeveen, Anne L.
|
American Marketing Association]
|
2019
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| 84 |
|
The Impact of Advertising on Media Bias
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Gal-Or, E.; Geylani, T.; Yildirim, T.P.
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American Marketing Association]
|
2012
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| 85 |
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The Impact of an Item-Based Loyalty Program on Consumer Purchase Behavior
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Zhang, J.; Breugelmans, E.
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American Marketing Association]
|
2012
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| 86 |
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The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin
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Stahl, F.; Heitmann, M.; Lehmann, D.R.; Neslin, S.A.
|
American Marketing Association
|
2012
|
|
|
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| 87 |
|
The Impact of Brand Rating Dispersion on Firm Value
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Luo, X.; Raithel, S.; Wiles, M.A.
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American Marketing Association]
|
2013
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| 88 |
|
The Impact of Category Prices on Store Price Image Formation: An Empirical Analysis
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Lourenço, Carlos J. S.; Gijsbrechts, Els; Paap, Richard
|
American Marketing Association]
|
2015
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|
| 89 |
|
The Impact of Disparate Levels of Marketplace Inclusion on Consumer-Brand Relationships
|
Bennett, A.M.; Hill, R.P.; Oleksiuk, D.
|
AMERICAN MARKETING ASSOCIATION
|
2013
|
|
|
|
| 90 |
|
The Impact of Disparate Levels of Marketplace Inclusion on Consumer-Brand Relationships
|
Bennett, A.M.; Hill, R.P.; Oleksiuk, D.
|
American Marketing Association
|
2013
|
|
|
|
| 91 |
|
The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services
|
Roggeveen, Anne L.; Grewal, Dhruv; Townsend, Claudia; Krishnan, R.
|
American Marketing Association
|
2015
|
|
|
|
| 92 |
|
The Impact of E-Cigarette Addiction Warnings and Health-Related Claims on Consumers' Risk Beliefs and Use Intentions
|
Berry, Christopher; Burton, Scot; Howlett, Elizabeth
|
American Marketing Association
|
2017
|
|
|
|
| 93 |
|
The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment
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Ngwe, Donald; Ferreira, Kris Johnson; Teixeira, Thales
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American Marketing Association]
|
2019
|
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| 94 |
|
The Impact of Mergers and Acquisitions on the Sales Force
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Bommaraju, Raghu; Ahearne, Michael; Hall, Zachary R.; Tirunillai, Seshadri; Lam, Son K.
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American Marketing Association]
|
2018
|
|
|
|
| 95 |
|
The Impact of Nutrition Label Regulation on Firm Marketing Action and Performance in China
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Zou, Peng; Li, Yixin; Liu, Yan
|
American Marketing Association
|
2018
|
|
|
|
| 96 |
|
The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from the Automobile Industry
|
Kalaignanam, K.; Kushwaha, T.; Eilert, M.
|
American Marketing Association
|
2013
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| 97 |
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The Impact of Relative Standards on the Propensity to Disclose
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Acquisti, A.; John, L.K.; Loewenstein, G.
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American Marketing Association]
|
2012
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| 98 |
|
The Impact of Sampling and Network Topology on the Estimation of Social Intercorrelations
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Chen, X.; Chen, Y.; Xiao, P.
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American Marketing Association]
|
2013
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| 99 |
|
The Implications of Offering Free Versions for the Performance of Paid Mobile Apps
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Arora, Sandeep; Hofstede, Frenkel ter; Mahajan, Vijay
|
American Marketing Association
|
2017
|
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| 100 |
|
The Importance of Starting Right: The Influence of Accurate Intuition on Performance in Salesperson-Customer Interactions
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Hall, Zachary R.; Ahearne, Michael; Sujan, Harish
|
American Marketing Association
|
2015
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