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It's all about THE GREENS: Conflicting Motives and Making Green Work
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Haws, K.; Winterich, K.P.; Naylor, R.W.
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2012
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It's All in How You Look at it-The Impact of Having an Incremental or Entity Theory on Consumer Behavior
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Association for Consumer Research
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2007
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It's Better to Give Than to Receive
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Ward, M.; Broniarczyk, S.
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Association for Consumer Research
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2012
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It Seems Factual, But Is It? Effects of Using Sharp Versus Round Numbers in Advertising Claims
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2006
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It Seems Factual, But Is It? Effects of Using Sharp Versus Round Numbers in Advertising Claims
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2006
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It Shrinks, Stretches, Contracts, and Expands: Exploring the Remarkable Malleability of Time
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It's More Likely...But Can It Be Worth It? Perceived Similarity, Probability and Outcome Value
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It's News to Me: Framing Effects in New Categories and New Situations
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It's News to Me: Framing Effects in New Categories and New Situations
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It's Not Only in the Mind: Physical Actions Steer Our Thoughts
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It's Smiling at Me: Satisfying Social Needs Through Consumer Products
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It Tastes Better Conscious: The Role of Attention in Hedonic Consumption Experience
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"I" versus "They" and "East" versus "West": Cross-Cultural Differences in Perceived Impact of Source Expertise
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I Want It Even Though I Do Not Like It: Preference for Familiar but Less Liked Music
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I Want It Even Though I Do Not Like It: Preference for Familiar but Less Liked Music
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I Want It Now! Query Theory Explains Discounting Anomalies for Gains and Losses
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"I Want to Believe": A Nethnography of the `X-Philes' Subculture of Consumption
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"I Want to Believe": A Nethnography of the 'X-Philes' Subculture of Consumption
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"I Yam What I Yam"... or Am I? Impact of Changing Selves on Information Processing and Decision Making
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