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The Influence of Affect on the Perceived Similarity of Preference Between the Self and Others
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The Influence of Art Infusion on the Perception and Evaluation of Consumer Products
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The Influence of Assortment Size on Preference-Consistent Choice
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The Influence of Character Structure on Persuasion in Print Advertising
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The Influence of Choice Sets and Screening Processes on Decision Quality
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The Influence of Consumer Altruism on Complaining Behavior
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The Influence of Consumer Mood State on Mental Imagery Processing of Advertisement and Brand Evaluation
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The Influence of Consumers' Price Expectations on Value Perception and Purchase Intention
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