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(In)congruity in the Evaluation of Celebrity Co-Brands
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Wilcox, K.; Carroll, W.
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Association for Consumer Research
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2013
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Incorporating Attributional Theory and the Theory of Reasoned Action within an Affective Events Theory Framework to Produce a Contingency Predictive Model of Consumer Reactions to Organizational Mishaps
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Haertel, C. E. J.;McColl-Kennedy, J. R.;McDonald, L.
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Association for Consumer Research
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1997
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Incorporating Consumer Perspectives in the Architectural Design of Servicescapes
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Peterson, M.
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Association for Consumer Research
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2003
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Incorporating Perceived Risk into Models of Consumer Deal Assessment andPurchase Intent
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Wood, C. M
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Association for Consumer Research
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1980
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Incorporating Perceived Risk into Models of Consumer Deal Assessment and Purchase Intent
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Wood, C. M.
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ASSOCIATION FOR CONSUMER RESEARCH
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1996
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| 66 |
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Incorporating Perceptions of Financial Control in Purchase Prediction: An Empirical Examination of the Theory of Planned Behavior
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Sahni, A.
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ASSOCIATION FOR CONSUMER RESEARCH
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1994
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| 67 |
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Incorporating Perceptions of Financial Control in Purchase Prediction: An Empirical Examination of the Theory of Planned Behavior
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Sahni, A.
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Association for Consumer Research
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1993
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| 68 |
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Increased Sensitivity to Specific Disabilities via Matched Psychomotor Experience
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Litt, A.; Reich, T.
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Association for Consumer Research
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2013
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Increasing Attention at What Cost? Consumer Reactions to Context Sensitive Advertising
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Dimofte, C.; Goodstein, R.; Kalra, A.
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Association for Consumer Research
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2013
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| 70 |
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Increasing Persuasion, Reducing Resistance: Maximizing the Efficacy of Persuasive Appeals for Esthetic Product Consumption
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Kemp, E.; Creyer, E. H.
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Association for Consumer Research
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2007
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| 71 |
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Increasing Persuasion While Decreasing Recognition: Exploring the Interactive Effects of Product Placements on Consumers in a State of Ego-Depletion
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Gillespie, B.; Joireman, J.
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Association for Consumer Research
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2012
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| 72 |
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In Death and in Love: Sacred Trade-offs in the Death Care and Wedding Industries
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McGraw, A.P.; Davis, D.
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Association for Consumer Research
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2009
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| 73 |
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In Death and in Love: Sacred Trade-offs in the Death Care and Wedding Industries
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McGraw, A.P.; Davis, D.
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Association for Consumer Research
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2009
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In Defense of Bumbling
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Alba, J.W.
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Association for Consumer Research
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2012
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Indeterminacy and Live Television
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Vosgerau, J.; Wertenbroch, K.; Carmon, Z.
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Association for Consumer Research
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2005
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India's Changing Consumer Economy: A Cultural Perspective
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Venkatesh, A.
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Association for Consumer Research
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1993
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| 77 |
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India's Changing Consumer Economy: A Cultural Perspective
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Venkatesh, A.
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ASSOCIATION FOR CONSUMER RESEARCH
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1994
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| 78 |
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Individual and Situational Influences on Purchase Goal Specification
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Holden, S.
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ASSOCIATION FOR CONSUMER RESEARCH
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1994
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| 79 |
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Individual Differences as Moderating Variables: Issues in the Development and Use of Personality Variables
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Moore, D. J.
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Association for Consumer Research
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1994
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| 80 |
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Individual Differences in Gender and Age: Theory Enhancement and Some Important Consequences
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Zhu, R.; Meyers-Levy, J.
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Association for Consumer Research
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2001
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