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61 저널기사 (In)congruity in the Evaluation of Celebrity Co-Brands 미리보기
Wilcox, K.; Carroll, W. Association for Consumer Research 2013
62 저널기사 Incorporating Attributional Theory and the Theory of Reasoned Action within an Affective Events Theory Framework to Produce a Contingency Predictive Model of Consumer Reactions to Organizational Mishaps 미리보기
Haertel, C. E. J.;McColl-Kennedy, J. R.;McDonald, L. Association for Consumer Research 1997
63 저널기사 Incorporating Consumer Perspectives in the Architectural Design of Servicescapes 미리보기
Peterson, M. Association for Consumer Research 2003
64 저널기사 Incorporating Perceived Risk into Models of Consumer Deal Assessment andPurchase Intent 미리보기
Wood, C. M Association for Consumer Research 1980
65 저널기사 Incorporating Perceived Risk into Models of Consumer Deal Assessment and Purchase Intent 미리보기
Wood, C. M. ASSOCIATION FOR CONSUMER RESEARCH 1996
66 저널기사 Incorporating Perceptions of Financial Control in Purchase Prediction: An Empirical Examination of the Theory of Planned Behavior 미리보기
Sahni, A. ASSOCIATION FOR CONSUMER RESEARCH 1994
67 저널기사 Incorporating Perceptions of Financial Control in Purchase Prediction: An Empirical Examination of the Theory of Planned Behavior 미리보기
Sahni, A. Association for Consumer Research 1993
68 저널기사 Increased Sensitivity to Specific Disabilities via Matched Psychomotor Experience 미리보기
Litt, A.; Reich, T. Association for Consumer Research 2013
69 저널기사 Increasing Attention at What Cost? Consumer Reactions to Context Sensitive Advertising 미리보기
Dimofte, C.; Goodstein, R.; Kalra, A. Association for Consumer Research 2013
70 저널기사 Increasing Persuasion, Reducing Resistance: Maximizing the Efficacy of Persuasive Appeals for Esthetic Product Consumption 미리보기
Kemp, E.; Creyer, E. H. Association for Consumer Research 2007
71 저널기사 Increasing Persuasion While Decreasing Recognition: Exploring the Interactive Effects of Product Placements on Consumers in a State of Ego-Depletion 미리보기
Gillespie, B.; Joireman, J. Association for Consumer Research 2012
72 저널기사 In Death and in Love: Sacred Trade-offs in the Death Care and Wedding Industries 미리보기
McGraw, A.P.; Davis, D. Association for Consumer Research 2009
73 저널기사 In Death and in Love: Sacred Trade-offs in the Death Care and Wedding Industries 미리보기
McGraw, A.P.; Davis, D. Association for Consumer Research 2009
74 저널기사 In Defense of Bumbling 미리보기
Alba, J.W. Association for Consumer Research 2012
75 저널기사 Indeterminacy and Live Television 미리보기
Vosgerau, J.; Wertenbroch, K.; Carmon, Z. Association for Consumer Research 2005
76 저널기사 India's Changing Consumer Economy: A Cultural Perspective 미리보기
Venkatesh, A. Association for Consumer Research 1993
77 저널기사 India's Changing Consumer Economy: A Cultural Perspective 미리보기
Venkatesh, A. ASSOCIATION FOR CONSUMER RESEARCH 1994
78 저널기사 Individual and Situational Influences on Purchase Goal Specification 미리보기
Holden, S. ASSOCIATION FOR CONSUMER RESEARCH 1994
79 저널기사 Individual Differences as Moderating Variables: Issues in the Development and Use of Personality Variables 미리보기
Moore, D. J. Association for Consumer Research 1994
80 저널기사 Individual Differences in Gender and Age: Theory Enhancement and Some Important Consequences 미리보기
Zhu, R.; Meyers-Levy, J. Association for Consumer Research 2001
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