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1 저널기사 Identifiable but Not Identical: Combining Social Identity and Uniqueness Motives in Choice 미리보기
Chan, C.; Berger, J.; Van Boven, L. Journal of Consumer Research, Inc., etc.] 2012
2 저널기사 If It's Useful and You Know It, Do You Eat? Preschoolers Refrain from Instrumental Food 미리보기
Maimaran, M.; Fishbach, A. Journal of Consumer Research, Inc., etc.] 2014
3 저널기사 Imagining Yourself in the. Scene: The Interactive Effects of Goal-Driven Self-Imagery and Visual Perspectives on Consumer Behavior 미리보기
Jiang, Y.; Adaval, R.; Steinhart, Y.; Wyer, R.S. Journal of Consumer Research, Inc., etc.] 2014
4 저널기사 I'm Moral, but I Won't Help You: The Distinct Roles of Empathy and Justice in Donations 미리보기
Lee, S.; Winterich, K.P.; Ross, W.T. Journal of Consumer Research, Inc., etc.] 2014
5 저널기사 (Im)moral Support: The Social Outcomes of Parallel Self-Control Decisions 미리보기
Lowe, M.L.; Haws, K.L. Journal of Consumer Research, Inc., etc.] 2014
6 저널기사 Imperfect Progress: An Objective Quality Assessment of the Role of User Reviews in Consumer Decision Making, A Commentary on de Langhe, Fernbach, and Lichtenstein 미리보기
Simonson, I. Journal of Consumer Research, Inc., etc.] 2016
7 저널기사 Implicit Self-Referencing: The Effect of Nonvolitional Self-Association on Brand and Product Attitude 미리보기
Perkins, A.W.; Forehand, M.R. Journal of Consumer Research, Inc., etc.] 2012
8 저널기사 Improving Parameter Estimates and Model Prediction by Aggregate Customization in Choice Experiments/ 미리보기
Arora, Neeraj Journal of Consumer Research, Inc., etc.] 2001
9 저널기사 In Defense of Bumbling 미리보기
Alba, J.W. Journal of Consumer Research, Inc., etc.] 2012
10 저널기사 Indigenes' Responses to Immigrants' Consumer Acculturation: A Relational Configuration Analysis 미리보기
Luedicke, Marius K. Journal of Consumer Research, Inc., etc.] 2015
11 저널기사 Infidel Brands: Unveiling Alternative Meanings of Global Brands at the Nexus of Globalization, Consumer Culture, and Islamism 미리보기
Izberk-Bilgin, E. Journal of Consumer Research, Inc., etc.] 2012
12 저널기사 Infidel Brands: Unveiling Alternative Meanings of Global Brands at the Nexus of Globalization, Consumer Culture, and Islamism 미리보기
Izberk-Bilgin, E. Journal of Consumer Research, Inc., etc.] 2014
13 저널기사 Influence via Comparison-Driven Self-Evaluation and Restoration: The Case of the Low-Status Influencer 미리보기
Shalev, E.; Morwitz, V.G. Journal of Consumer Research, Inc., etc.] 2014
14 저널기사 Influence via Comparison-Driven Self-Evaluation and Restoration: The Case of the Low-Status Influencer 미리보기
Shalev, E.; Morwitz, V.G. Journal of Consumer Research, Inc., etc.] 2012
15 저널기사 Inhibited from Bowling Alone 미리보기
Ratner, Rebecca K.; Hamilton, Rebecca W. Journal of Consumer Research, Inc., etc.] 2015
16 저널기사 In Pursuit of Good Karma: When Charitable Appeals to Do Right Go Wrong 미리보기
Kulow, K. Journal of Consumer Research, Inc., etc.] 2016
17 저널기사 Interpersonal Relationships and Preferences for Mood-Congruency in Aesthetic Experiences 미리보기
Lee, C.J.; Andrade, E.B.; Palmer, S.E. Journal of Consumer Research, Inc., etc.] 2013
18 저널기사 Intracommunity Gifting at the Intersection of Contemporary Moral and Market Economies 미리보기
Weinberger, M.F.; Wallendorf, M. Journal of Consumer Research, Inc., etc.] 2014
19 저널기사 Intracommunity Gifting at the Intersection of Contemporary Moral and Market Economies 미리보기
Weinberger, M.F.; Wallendorf, M. Journal of Consumer Research, Inc., etc.] 2012
20 저널기사 "I" Seek Pleasures and "We" Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion/ 미리보기
Aaker, Jennifer L Journal of Consumer Research, Inc., etc.] 2001
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