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Is It Still Working? Task Difficulty Promotes a Rapid Wear-Off Bias in Judgments of Pharmacological Products
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Journal of Consumer Research, Inc., etc.]
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Is Meat Male? A Quantitative Multimethod Framework to Establish Metaphoric Relationships
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Journal of Consumer Research, Inc., etc.]
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Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition
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Journal of Consumer Research, Inc., etc.]
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2012
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Is Planning Good for You? The Differential Impact of Planning on Self-Regulation
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The Impact of Anticipating Satisfaction on Consumer Choice/
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The Impact of Fear on Emotional Brand Attachment
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The Influence of Base Rate and Case Information on Health-Risk Perceptions: A Unified Model of Self-Positivity and Self-Negativity
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The Influence of Bite Size on Quantity of Food Consumed: A Field Study
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The Influence of Selective Attention and Inattention to Products on Subsequent Choice
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The Influence of Task Complexity on Consumer Choice: A Latent Class Model of Decision Strategy Switching/
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The Interactive Effect of Beliefs in Malleable Fate and Fateful Predictions on Choice
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