| 1 |
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A Joint Examination of Quality Choice and Satisfaction: The Impact of Circumstantial Variables
|
Zhang, W.; Kalra, A.
|
American Marketing Association]
|
2014
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| 2 |
|
JM as a Marketplace of Ideas
|
Moorman, Christine; van Heerde, Harald J.; Moreau, C. Page; Palmatier, Robert W.
|
American Marketing Association
|
2019
|
|
|
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| 3 |
|
JMR in Transition: Reflections on the 2006-2012 Period
|
Huber, J.; Erdem, T.
|
American Marketing Association]
|
2014
|
|
|
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| 4 |
|
JMR: The Bass Years (1972-1975)
|
Montgomery, D.B.
|
American Marketing Association]
|
2014
|
|
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| 5 |
|
Journal of Marketing Research: 1964-1969, the Bob Ferber Years
|
Morrison, D.G.
|
American Marketing Association]
|
2014
|
|
|
|
| 6 |
|
Journal of Marketing Research: Looking Forward
|
Grewal, Rajdeep
|
American Marketing Association]
|
2017
|
|
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| 7 |
|
Judging the Book by Its Cover? How Consumers Decode Conspicuous Consumption Cues in Buyer-Seller Relationships
|
Scott, M.L.; Mende, M.; Bolton, L.E.
|
American Marketing Association]
|
2013
|
|
|
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| 8 |
|
The Jilting Effect: Antecedents, Mechanisms, and Consequences for Preference
|
Garvey, Aaron M.; Meloy, Margaret G.; Shiv, Baba
|
American Marketing Association]
|
2017
|
|
|
|
| 9 |
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The Joint Effects of Ex Ante Contractual Completeness and Ex Post Governance on Compliance in Franchised Marketing Channels
|
Kashyap, Vishal; Murtha, Brian R.
|
American Marketing Association
|
2017
|
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