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서명 저자 발행처 원문제공시작년 수록
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1 저널기사 A Joint Model of Usage and Churn in Contractual Settings A model of retention and usage while under contract in which both behaviors reflect a common latent dynamic factor is proposed 미리보기
Ascarza, E.; Hardie, B.G.S. Institute for operations research and the managemet sciences(INFORMS) 2013
2 저널기사 Just the Faces: Exploring the Effects of Facial Features in Print Advertising This paper proposes and validates a quantitative approach in selecting human faces used in print advertisement 미리보기
Xiao, L.; Ding, M. Institute for operations research and the managemet sciences(INFORMS) 2014
3 저널기사 The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs 미리보기
Kopalle, P.K.; Sun, Y.; Neslin, S.A.; Sun, B.; Swaminathan, V. Institute for operations research and the managemet sciences(INFORMS) 2012
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