| 1 |
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Keeping the American Dream Alive: The Interactive Effect of Perceived Economic Mobility and Materialism on Impulsive Spending
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Yoon, Sunyee; Kim, Hyeongmin Christian
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American Marketing Association]
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2016
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| 2 |
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Keeping the Memory but Not the Possession: Memory Preservation Mitigates Identity Loss from Product Disposition
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Winterich, Karen Page; Reczek, Rebecca Walker; Irwin, Julie R.
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American Marketing Association
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2017
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| 3 |
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Keep Your Cool or Let It Out: Nonlinear Effects of Expressed Arousal on Perceptions of Consumer Reviews
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Yin, Dezhi; Bond, Samuel D.; Zhang, Han
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American Marketing Association]
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2017
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| 4 |
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Kids, Caregivers, and Cartoons: The Impact of Licensed Characters on Food Choices and Consumption
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Leonard, Bridget; Campbell, Margaret C.; Manning, Kenneth C.
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American Marketing Association
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2019
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| 5 |
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Killing Hope with Good Intentions: The Effects of Consolation Prizes on Preference for Lottery Promotions
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Yan, D.; Muthukrishnan, A.V.
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American Marketing Association]
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2014
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| 6 |
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Knowing What It Makes: How Product Transformation Salience Increases Recycling
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Winterich, Karen Page; Nenkov, Gergana Y.; Gonzales, Gabriel E.
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American Marketing Association
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2019
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| 7 |
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Knowing When to Spend: Unintended Financial Consequences of Earmarking to Encourage Savings
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Sussman, Abigail B.; O Brien, Rourke L.
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American Marketing Association]
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2016
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| 8 |
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Know Your Customer: How Salesperson Perceptions of Customer Relationship Quality Form and Influence Account Profitability
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Mullins, Ryan R.; Ahearne, Michael; Lam, Son K.; Hall, Zachary R.; Boichuk, Jeffrey P.
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American Marketing Association
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2014
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