| 1 |
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Keeping Your Enemies Closer: When Market Entry as an Alliance with Your Competitor Makes Sense
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Cai, C. Jeffrey; Raju, Jagmohan S.
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Institute for operations research and the managemet sciences(INFORMS)
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2016
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| 2 |
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Keyword Management Costs and ``Broad Match'' in Sponsored Search Advertising
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Amaldoss, Wilfred; Jerath, Kinshuk; Sayedi, Amin
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Institute for operations research and the managemet sciences(INFORMS)
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2016
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| 3 |
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Keyword Search Advertising and Limited Budgets
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Shin, Woochoel
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Institute for operations research and the managemet sciences(INFORMS)
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2015
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