| 1 |
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Lay Rationalism: Individual Differences in Using Reason Versus Feelings to Guide Decisions
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Hsee, C.K.; Yang, Y.; Zheng, X.; Wang, H.
|
American Marketing Association]
|
2015
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| 2 |
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Leveraging Trends in Online Searches for Product Features in Market Response Modeling
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Du, R.Y.; Hu, Y.; Damangir, S.
|
American Marketing Association
|
2015
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| 3 |
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Losses Loom Longer Than Gains: Modeling the Impact of Service Crises on Perceived Service Quality over Time
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Gijsenberg, Maarten J.; van Heerde, Harald J.; Verhoef, Peter C.
|
American Marketing Association]
|
2015
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| 4 |
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The Legal High: Factors Affecting Young Consumers' Risk Perceptions and Abuse of Prescription Drugs
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Netemeyer, Richard; Burton, Scot; Delaney, Barbara; Hijjawi, Gina
|
American Marketing Association
|
2015
|
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