| 1 |
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Large-Scale Cross-Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep Learning
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Liu, Xiao; Lee, Dokyun; Srinivasan, Kannan
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American Marketing Association]
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2019
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| 2 |
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Let's Make a ``Deal'': How Deal Collectives Coproduce Unintended Value from Sales Promotions
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Campbell, Colin; Schau, Hope Jensen
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American Marketing Association
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2019
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| 3 |
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Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity
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Luffarelli, Jonathan; Mukesh, Mudra; Mahmood, Ammara
|
American Marketing Association]
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2019
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| 4 |
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Living the African Dream: How Subsistence Entrepreneurs Move to Middle-Class Consumer Markets in Developing and Emerging Countries
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Daouda, Falylath Babah; Ingenbleek, Paul T. M.; van Trijp, Hans C. M.
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American Marketing Association
|
2019
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| 5 |
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Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early-Stage Technologies
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Molner, Sven; Prabhu, Jaideep C.; Yadav, Manjit S.
|
American Marketing Association
|
2019
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