| 1 |
|
A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising
|
Rutz, O.J.; Bucklin, R.E.; Sonnier, G.P.
|
American Marketing Association]
|
2012
|
|
|
|
| 2 |
|
Large-Scale Cross-Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep Learning
|
Liu, Xiao; Lee, Dokyun; Srinivasan, Kannan
|
American Marketing Association]
|
2019
|
|
|
|
| 3 |
|
Lateral Exchange Markets: How Social Platforms Operate in a Networked Economy
|
Perren, Rebeca; Kozinets, Robert V.
|
American Marketing Association
|
2018
|
|
|
|
| 4 |
|
Lay Rationalism: Individual Differences in Using Reason Versus Feelings to Guide Decisions
|
Hsee, C.K.; Yang, Y.; Zheng, X.; Wang, H.
|
American Marketing Association]
|
2015
|
|
|
|
| 5 |
|
Leaner Choices? The Potential Influence of the Inclusion of Nutrition Facts Panels on Consumer Evaluations and Choices of Ground Beef Products
|
Cook, L.A.; Burton, S.; Howlett, E.
|
AMERICAN MARKETING ASSOCIATION
|
2013
|
|
|
|
| 6 |
|
Leaner Choices? The Potential Influence of the Inclusion of Nutrition Facts Panels on Consumer Evaluations and Choices of Ground Beef Products
|
Cook, L.A.; Burton, S.; Howlett, E.
|
American Marketing Association
|
2013
|
|
|
|
| 7 |
|
Learned Helplessness Among Newly Hired Salespeople and the Influence of Leadership
|
Boichuk, J.P.; Bolander, W.; Hall, Z.R.; Ahearne, M.; Zahn, W.J.; Nieves, M.
|
American Marketing Association
|
2014
|
|
|
|
| 8 |
|
Learning Orientation, Working Smart, and Effective Selling
|
Sujan, H.
|
AMERICAN MARKETING ASSOCIATION
|
1994
|
|
|
|
| 9 |
|
Let's Be Honest About the Attraction Effect
|
Huber, J.; Payne, J.W.; Puto, C.P.
|
American Marketing Association]
|
2014
|
|
|
|
| 10 |
|
Let's Make a ``Deal'': How Deal Collectives Coproduce Unintended Value from Sales Promotions
|
Campbell, Colin; Schau, Hope Jensen
|
American Marketing Association
|
2019
|
|
|
|
| 11 |
|
Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity
|
Luffarelli, Jonathan; Mukesh, Mudra; Mahmood, Ammara
|
American Marketing Association]
|
2019
|
|
|
|
| 12 |
|
Let Your Banner Wave? Antecedents and Performance Implications of Retailers' Private-Label Branding Strategies
|
Keller, Kristopher O.; Dekimpe, Marnik G.; Geyskens, Inge
|
American Marketing Association
|
2016
|
|
|
|
| 13 |
|
Leveraging Trends in Online Searches for Product Features in Market Response Modeling
|
Du, R.Y.; Hu, Y.; Damangir, S.
|
American Marketing Association
|
2015
|
|
|
|
| 14 |
|
Limited Availability Reduces the Rate of Satiation
|
Sevilla, J.; Redden, J.P.
|
American Marketing Association]
|
2014
|
|
|
|
| 15 |
|
Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation
|
Schulze, C.; Skiera, B.; Wiesel, T.
|
American Marketing Association
|
2012
|
|
|
|
| 16 |
|
Linking Customer Behaviors to Cash Flow Level and Volatility: Implications for Marketing Practices
|
Shah, Denish; Kumar, V.; Kim, Kihyun Hannah; Choi, Jeewon Brianna
|
American Marketing Association]
|
2017
|
|
|
|
| 17 |
|
Listening In on Social Media: A Joint Model of Sentiment and Venue Format Choice
|
Schweidel, D.A.; Moe, W.W.
|
American Marketing Association]
|
2014
|
|
|
|
| 18 |
|
Living on the Other Side of the Tracks: An Investigation of Public Housing Stereotypes
|
Motley, C.M.; Perry, V.G.
|
AMERICAN MARKETING ASSOCIATION
|
2013
|
|
|
|
| 19 |
|
Living on the Other Side of the Tracks: An Investigation of Public Housing Stereotypes
|
Motley, C.M.; Perry, V.G.
|
American Marketing Association
|
2013
|
|
|
|
| 20 |
|
Living the African Dream: How Subsistence Entrepreneurs Move to Middle-Class Consumer Markets in Developing and Emerging Countries
|
Daouda, Falylath Babah; Ingenbleek, Paul T. M.; van Trijp, Hans C. M.
|
American Marketing Association
|
2019
|
|
|
|
