| 61 |
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Looking for Lake Wobegon: Why Sometimes We Are All Below Average
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Burson, K.; Klayman, J.
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Association for Consumer Research
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2006
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| 62 |
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Look Who's Talking! Technology-Supported Impression Formation in Virtual Communities
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Dambrin, C.; de Valck, K.
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Association for Consumer Research
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2007
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| 63 |
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Losing Control When We Least Expect It (and Surprising Ways to Get It Back!)
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Goldsmith, K.; Pocheptsova, A.
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Association for Consumer Research
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2012
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| 64 |
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Losing Sight of the Struggle: Consumer Activism in the Age of New Media and Hypervisuality
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Earley, A.
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Association for Consumer Research
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2013
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| 65 |
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Loss Aversion and Predictions of Utility
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Schkade, D.; McGraw, P.; Kahneman, D.
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Association for Consumer Research
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2005
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| 66 |
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Loss Aversion: What Is It and What Does It Mean for Marketing
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Johnson, E.; Irwin, J.
|
Association for Consumer Research
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2005
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| 67 |
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Lost in the Story: Factors That Affect Narrative Transportation and Advertising
|
Wang, J.
|
Association for Consumer Research
|
2006
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| 68 |
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Lost in the Story: Factors That Affect Narrative Transportation and Advertising
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Wang, J.
|
Association for Consumer Research
|
2006
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| 69 |
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Lost in Translation: Consumers Difficulty in Estimating Expiration Time with Redemption Caps
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Hanna, R.; Swain, S.; Brasel, S. A.
|
Association for Consumer Research
|
2007
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| 70 |
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Lost in translation: The Consequences of Culturally Mismatched Thinking Styles on Familiarity Seeking
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Koo, M.; Shavitt, S.; Lalwani, A.; Dai, Y.; Chinchanachokchai, S.
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Association for Consumer Research
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2013
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| 71 |
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Love and Consumption in Poor Families Headed by Lone Mothers
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Hamilton, K.; Catterall, M.
|
Association for Consumer Research
|
2007
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| 72 |
|
Low-Fat Foods and High-Fat People: The Role of Anticipated and Experienced Consumption Pleasure and Guilt
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Chandon, P.; Wansink, B.
|
Association for Consumer Research
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2007
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| 73 |
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Loyalty Can Engender Blind Acceptance: Brand Identification and Brand Identity Fit in Co-branding
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Xiao, N.; Wan, F.
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Association for Consumer Research
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2013
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| 74 |
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Luxury Good Expenditures of Husband and Wife Dyads Incorporating User Attitudes
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Heilman, C.; Kaefer, F.; Ramenofsky, S.
|
Association for Consumer Research
|
2007
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| 75 |
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Luxury Versus Humor: Contrasting the Use of Art in Advertising
|
Hagtvedt, H.; Patrick, V.
|
Association for Consumer Research
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2008
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| 76 |
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The Last Picture Show
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Belk, R.; Kozinets, R.
|
Association for Consumer Research
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2012
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| 77 |
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The Learning (and not) of Effort and Accuracy Tradeoffs
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Larson, J.S.
|
Association for Consumer Research
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2008
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| 78 |
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The Legitimate Brand
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Kates, S. M.
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Association for Consumer Research
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2005
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| 79 |
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The Lifestyle Consumer Confidence Index: Detecting the Undercurrents and Dynamics of Consumer Confidence
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Merz, M.; Chen, Q.
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Association for Consumer Research
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2008
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| 80 |
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The Link between Usability, Preference Reversal, and Decision Making
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Wen, N.; Lurie, N.
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Association for Consumer Research
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2012
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