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검색리스트 테이블
No	서명	저자	발행처	원문제공시작년
1	Lasting customer loyalty: a total customer experience approach	Mascarenhas, O. A.; Kesavan, R.; Bernacchi, M.	Grayson Associates	2006

2	Lessons for successful BOP marketing from Caracas' slums	Ireland, J.	Grayson Associates	2008

3	Level of market development and intensity of organic food consumption: cross-cultural study of Danish and New Zealand consumers	Squires, L.	Grayson Associates	2001

4	Life is not a shopping cart: three keys to building brands and improving customer loyalty	Pearson, B.	Grayson Associates	2006

5	Look after me and I will look after you!	Rundle-Thiele, S.	Grayson Associates	2006

6	Loyalty program planning and analytics	Banasiewicz, A.	Grayson Associates	2005

7	Loyalty strategy development using applied member-cohort segmentation	Cooley, S.	Grayson Associates	2002

8	Loyalty trends 2006: three evolutionary trends to transform your loyalty strategy	Ferguson, R.; Hlavinka, K.	Grayson Associates	2006

9	The largest segments that should not be served: higher education marketing serving the growing slacker segment	Rotfeld, H. J.	Grayson Associates	2008

10	The long tail of loyalty: how personalized dialogue and customized rewards will change marketing forever	Ferguson, R.; Hlavinka, K.	Grayson Associates	2006

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