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A longitudinal analysis of the changing roles of gender in advertising: a content analysis of Super Bowl commercials
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Hatzithomas, Leonidas; Boutsouki, Christina; Ziamou, Paschalina
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World advertising research center
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2016
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| 2 |
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Language and advertising effectiveness: code-switching in the Korean marketplace
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Ahn, Jungsun; La Ferle, Carrie; Lee, Doohwang
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World advertising research center
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2017
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| 3 |
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Let's Get Real (Time)! The potential of real-time marketing to catalyze the sharing of brand messages
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Willemsen, Lotte M.; Mazerant, Komala; Kamphuis, Anne-Lise; van der Veen, Gerrita
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World advertising research center
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2018
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| 4 |
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Liquor advertising and consumption in the United States: 1971-2008
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Wilcox, G.B.; Kim, K.K.; Schulz, H.M.
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World advertising research center
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2012
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| 5 |
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Look at that body! How anthropomorphic package shapes systematically appeal to consumers
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De Bondt, Caroline; Van Kerckhove, Anneleen; Geuens, Maggie
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World advertising research center
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2018
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| 6 |
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Lose like a man: body image and celebrity endorsement effects of weight loss product purchase intentions
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Pickett, Andrew C.; Brison, Natasha T.
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World advertising research center
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2020
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| 7 |
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The logo matters: the effect of the logo type on the attitude towards co-products
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Kraus, Antonia; Gierl, Heribert
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World advertising research center
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2017
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