1 |
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Mismanagement of misfocused trade association leaders/
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Rotfeld, H. J
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Grayson Associates
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2003
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2 |
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Mismanagement of misfocused trade association leaders
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Rotfeld, H. J.
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Grayson Associates
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2003
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3 |
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Misplaced marketing: a service economy whose employees say "customer service is not my job!"
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Rotfeld, H. J.
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Grayson Associates
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2001
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4 |
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Misplaced marketing: "Dumbth" adventures in retailing
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Rotfeld, H. J.
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Grayson Associates
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2000
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5 |
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Misplaced marketing Gardening, pizza, tacos, truck parts and fake jewelry: misuse and misdirection of sex in advertising/
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Rotfeld, H. J
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Grayson Associates
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2003
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6 |
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Misplaced marketing Gardening, pizza, tacos, truck parts and fake jewelry: misuse and misdirection of sex in advertising
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Rotfeld, H. J.
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Grayson Associates
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2003
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7 |
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Misplaced marketing: imagine the television commercial: "No stems, no seeds that you don't need, Baja Gold's a real smooth weed"
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Rotfeld, H. J.
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Grayson Associates
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2001
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8 |
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Misplaced marketing "It hurts. Fix it." The patients' lament and unhealthy medical care marketing
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Rotfeld, H. J.
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Grayson Associates
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2003
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9 |
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Misplaced marketing: meanwhile, at the service desk: "Hello! Is anyone here?"
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Rotfeld, H. J.
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Grayson Associates
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2000
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10 |
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Misplaced marketing: "mine is the blue one on the left": function and dysfunction of pharmaceutical brand names
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Rotfeld, H. J.
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Grayson Associates
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2002
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11 |
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Misplaced marketing: the real reason for the real bad advertising
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Rotfeld, H. J.
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Grayson Associates
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2002
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12 |
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Misplaced marketing: the social harm of public service advertising
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Rotfeld, H. J.
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Grayson Associates
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2002
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13 |
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Misplaced marketing Who do you hire when the advertising audience isn't you?/
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Rotfeld, H. J
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Grayson Associates
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2003
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14 |
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Misplaced marketing Who do you hire when the advertising audience isn't you?
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Rotfeld, H. J.
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Grayson Associates
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2003
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15 |
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Mistaking a marketing perspective for ethical analysis: when consumers can't know that they should want
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Rotfeld, H. J.
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Grayson Associates
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2007
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16 |
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Mistaking demographic segments for people: another source of customer abuse
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Rotfeld, H. J.
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Grayson Associates
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2007
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17 |
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Movie theaters' suicide-by-advertising with income from abusing customers
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Rotfeld, H. J.
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Grayson Associates
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2006
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18 |
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The marketing myths and consumers' fear of marketing
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Rotfeld, H. J.
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Emerald Group Publishing Limited
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2009
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19 |
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The marketing myths and consumers' fear of marketing
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Rotfeld, H. J.
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Emerald Group Publishing Limited
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2009
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