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1 저널기사 Mismanagement of misfocused trade association leaders 미리보기
Rotfeld, H. J. Grayson Associates 2003
2 저널기사 Mismanagement of misfocused trade association leaders/ 미리보기
Rotfeld, H. J Grayson Associates 2003
3 저널기사 Misplaced marketing: a service economy whose employees say "customer service is not my job!" 미리보기
Rotfeld, H. J. Grayson Associates 2001
4 저널기사 Misplaced marketing: "Dumbth" adventures in retailing 미리보기
Rotfeld, H. J. Grayson Associates 2000
5 저널기사 Misplaced marketing Gardening, pizza, tacos, truck parts and fake jewelry: misuse and misdirection of sex in advertising 미리보기
Rotfeld, H. J. Grayson Associates 2003
6 저널기사 Misplaced marketing Gardening, pizza, tacos, truck parts and fake jewelry: misuse and misdirection of sex in advertising/ 미리보기
Rotfeld, H. J Grayson Associates 2003
7 저널기사 Misplaced marketing: imagine the television commercial: "No stems, no seeds that you don't need, Baja Gold's a real smooth weed" 미리보기
Rotfeld, H. J. Grayson Associates 2001
8 저널기사 Misplaced marketing "It hurts. Fix it." The patients' lament and unhealthy medical care marketing 미리보기
Rotfeld, H. J. Grayson Associates 2003
9 저널기사 Misplaced marketing: meanwhile, at the service desk: "Hello! Is anyone here?" 미리보기
Rotfeld, H. J. Grayson Associates 2000
10 저널기사 Misplaced marketing: "mine is the blue one on the left": function and dysfunction of pharmaceutical brand names 미리보기
Rotfeld, H. J. Grayson Associates 2002
11 저널기사 Misplaced marketing: the real reason for the real bad advertising 미리보기
Rotfeld, H. J. Grayson Associates 2002
12 저널기사 Misplaced marketing: the social harm of public service advertising 미리보기
Rotfeld, H. J. Grayson Associates 2002
13 저널기사 Misplaced marketing Who do you hire when the advertising audience isn't you? 미리보기
Rotfeld, H. J. Grayson Associates 2003
14 저널기사 Misplaced marketing Who do you hire when the advertising audience isn't you?/ 미리보기
Rotfeld, H. J Grayson Associates 2003
15 저널기사 Mistaking a marketing perspective for ethical analysis: when consumers can't know that they should want 미리보기
Rotfeld, H. J. Grayson Associates 2007
16 저널기사 Mistaking demographic segments for people: another source of customer abuse 미리보기
Rotfeld, H. J. Grayson Associates 2007
17 저널기사 Movie theaters' suicide-by-advertising with income from abusing customers 미리보기
Rotfeld, H. J. Grayson Associates 2006
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