| 1 |
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Measuring Multiple Emotional Responses to a Single Television Commercial
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Morris, J. D.;McMullen, J. S.
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Association for Consumer Research
|
1993
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| 2 |
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Mere Exposure and the Cognitive-Affective Debate Revisited
|
Vanhuele, M.
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Association for Consumer Research
|
1993
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| 3 |
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Miscomprehension and Believability of Information Presented in Print Advertising
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Beltramini, R. F.;Brown, S. P.
|
Association for Consumer Research
|
1993
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| 4 |
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Mood Effects in Consumer Behavior: A Unifying Theme
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Goodstein, R. C.
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Association for Consumer Research
|
1993
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| 5 |
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Music and Radio Advertising: Effects of Tempo and Placement
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Brooker, G.;Wheatley, J. J.
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Association for Consumer Research
|
1993
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| 6 |
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The Mammography Guidelines Controversy: What Do Women Think?
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Sutton, S. M.;Eisner, E. J.;Bloom, D. L.;Bloom, P. N.
|
Association for Consumer Research
|
1993
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