| 1 |
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Magic and Consumer Behavior
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Otnes, C.
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ASSOCIATION FOR CONSUMER RESEARCH
|
1996
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| 2 |
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Marketing Tactics, Search, and Choice
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Mothersbaugh, D. L.
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ASSOCIATION FOR CONSUMER RESEARCH
|
1996
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| 3 |
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Measuring Perceived Brand Parity
|
Muncy, J. A.
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ASSOCIATION FOR CONSUMER RESEARCH
|
1996
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| 4 |
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Measuring the Effects of Framing Country-of-Origin Information: A Process Tracing Approach
|
Levin, I. P.
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ASSOCIATION FOR CONSUMER RESEARCH
|
1996
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| 5 |
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Metaphors of Consumer Desire
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Belk, R. W.
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ASSOCIATION FOR CONSUMER RESEARCH
|
1996
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| 6 |
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Moderators of Consumer Response to Promotions
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Nowlis, S. M.
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ASSOCIATION FOR CONSUMER RESEARCH
|
1996
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| 7 |
|
The Meaning of Gifts and Greetings
|
Belk, R. W.
|
ASSOCIATION FOR CONSUMER RESEARCH
|
1996
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