| 1 |
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A Model for Consumer Devotion: What We Can Learn From Football Fans
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Pimentel, R. W.; Reynolds, K.
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Association for Consumer Research
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2001
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| 2 |
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Mapping the Negative Self: From `So Not Me'...to `Just Not Me'
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Banister, E. N.; Hogg, M. K.
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Association for Consumer Research
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2001
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| 3 |
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Measuring Ad-Evoked Love
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Huang, M.-H.
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Association for Consumer Research
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2001
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| 4 |
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Mental Accounting: Flexible Accounts, Order Effects and Incommensurable Entries
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Nunes, J. C.
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Association for Consumer Research
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2001
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| 5 |
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Money, Money, Money! Not the Same by Another Name...Shape...or Form!
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Raghubir, P.; Srivastava, J.
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Association for Consumer Research
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2001
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| 6 |
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Moral Orientation: Its Relation to Product Involvement and Consumption
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Kwak, H.; Zinkhan, G. M.; French, W. A.
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Association for Consumer Research
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2001
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| 7 |
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Mysterious Sights: Consumption Creolization and Identity Construction in a Postmodern World
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Sandikci, O.
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Association for Consumer Research
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2001
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