| 1 |
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Mapping Attitude Formation as a Function of Information Input: Online Processing Models of Attitude Formation
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Jacoby, J.; Morrin, M.; Jaccard, J.; Gurhan, Z.; Kuss, A.; Maheswaran, D.
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LAWRENCE ERLBAUM ASSOCIATES, INC.
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2002
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| 2 |
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Misrepresentation in the Consumer Context
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Sengupta, J.; Dahl, D. W.; Gorn, G. J.
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LAWRENCE ERLBAUM ASSOCIATES, INC.
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2002
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| 3 |
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Model's Race: A Peripheral Cue in Advertising Messages?
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Whittler, T. E.; Spira, J. S.
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LAWRENCE ERLBAUM ASSOCIATES, INC.
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2002
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| 4 |
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Mood and Brand Extension Judgments: Asymmetric Effects for Desirable Versus Undesirable Brands
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Barone, M. J.; Miniard, P. W.
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LAWRENCE ERLBAUM ASSOCIATES, INC.
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2002
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| 5 |
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The Moderating Role of Involvement and Differentiation in the Evaluation of Brand Extensions
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Maoz, E.; Tybout, A. M.
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LAWRENCE ERLBAUM ASSOCIATES, INC.
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2002
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