| 1 |
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A Meta-Analysis of the Moderation Effect of Regulatory Focus
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Daryanto, A.; de Ruyter, K.; Wetzels, M.
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Association for Consumer Research
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2008
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| 2 |
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Making Choices Depletes the Self's Resources and Impairs Subsequent Self-Regulation
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Nelson, N.M.; Vohs, K.D.
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Association for Consumer Research
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2008
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| 3 |
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Making Probability Judgments of Future Product Failures: Packing versus Unpacking the Problem
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Biswas, D.; Keller, L.R.; Burman, B.
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Association for Consumer Research
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2008
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| 4 |
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Measurement Invariance Assessment in Cross-National Marketing Research: A Status Quo Analysis of its Application
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He, Y.; Merz, M.A.; Alden, D.L.
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Association for Consumer Research
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2008
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| 5 |
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Mindset-Dependent Consumer Decision Making
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Maimaran, M.; Khan, U.
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Association for Consumer Research
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2008
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| 6 |
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Money Makes the World Go `Round-and Other Interesting Effects on Affect, Consumption, Goal Pursuit, and Generosity
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Vohs, K.
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Association for Consumer Research
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2008
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| 7 |
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Mood Influence on the Valuation of Multiple Gains and Losses
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Schaffner, D.; Mathur, P.; Maheswaran, D.; Herrmann, A.
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Association for Consumer Research
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2008
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| 8 |
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More Than Meets the Eye: The Influence of Implicit versus Explicit Self-Esteem on Materialism
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Park, J.K.; John, D.R.
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Association for Consumer Research
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2008
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| 9 |
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Much Ado about Nothing: Avoiding Products Because of the Negative Impressions They Never Create
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Ashworth, L.; Mattear, M.
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Association for Consumer Research
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2008
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| 10 |
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Musical Effects: Glocal Identities and Consumer Activism
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Yazicioglu, E.T.; Firat, F.
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Association for Consumer Research
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2008
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| 11 |
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MySimon Sez: Reducing Negative Consequences of Missed Sales via Online Shopping Agents
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Andrews, D.
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Association for Consumer Research
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2008
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| 12 |
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The Mediating Role of Consumer Conformity in E-compulsive Buying
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Lee, Y.J.; Park, J.
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Association for Consumer Research
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2008
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| 13 |
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The Mental Accounting of Gift Card versus Cash Gift Funds
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White, R.
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Association for Consumer Research
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2008
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| 14 |
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The Moderate Effect of Customer's Brand Awareness on Attitude Change of a Well-Known Brand
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Huang, J.; Zhao, P.; Liu, R.
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Association for Consumer Research
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2008
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| 15 |
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The Morphing Self: Changing Self-Concept as a Response to Threats
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Schmid, C.; Argo, J.J.
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Association for Consumer Research
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2008
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| 16 |
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The Multiple Routes of Affective Influences on Consumer Behavior
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Hong, J.; Labroo, A.A.
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Association for Consumer Research
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2008
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| 17 |
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The Multiple Source Effect of Online Consumer Reviews on Brand Evaluations: Test of the Risk Diversification Hypothesis
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Park, D.-H.; Park, S.-B.
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Association for Consumer Research
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2008
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