| 1 |
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A Meta-analysis on the Effectiveness of Publicity versus Advertising
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Eisend, M.; Kuster-Rohde, F.
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Association for Consumer Research
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2012
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| 2 |
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Maintenance versus Attainment Goals: Influence of Self-Regulation Goal Type on Goal Pursuit Behaviors
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Jiraporn, N.; Desai, K.K.
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Association for Consumer Research
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2012
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| 3 |
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Make a Funny: Humor Production and the Benign Violation Theory
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Leonard, B.; Warren, C.; McGraw, A.P.
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Association for Consumer Research
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2012
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| 4 |
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Making and Consuming Places: From Discrete Things to the Big Picture
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Arsel, Z.; Bean, J.
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Association for Consumer Research
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2012
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| 5 |
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Male Interpretation of Idealized Model Images in Advertising-A Cross Cultural Study
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Huang, H.H.; Elliott, R.
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Association for Consumer Research
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2012
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| 6 |
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Maneuvering or Cheating? Perspective-taking and Numerical Anchoring in Price Negotiation
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Xie, G.-X.; Chang, H.
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Association for Consumer Research
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2012
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| 7 |
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Market Scarcity and Persuasion: An Information Congruity Perspective
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Shen, F.
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Association for Consumer Research
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2012
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| 8 |
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Match-Up Effects Happen for a Reason: The Impact of Activating Persuasion Knowledge on Endorser Effectiveness
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Adams, L.; Geuens, M.; Tessitore, T.
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Association for Consumer Research
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2012
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| 9 |
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Materialism and Affective Forecasting Error: Implications for Subjective Well-Being
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Hernandez, M.; Arsena, A.R.; Lee, J.; Shrum, L.J.
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Association for Consumer Research
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2012
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| 10 |
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Measuring Associations Across Cultures: A Comparison of Best-Worst and Rating Methods
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Lee, J.A.; Soutar, G.N.; Daly, T.M.
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Association for Consumer Research
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2012
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| 11 |
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Men, Bags and The City - Male's Adoption of Non-Traditional Gender Aesthetics
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Weinberger, R.; Hemetsberger, A.
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Association for Consumer Research
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2012
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| 12 |
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Mere Proactivity Effects of Sales-related Service Offerings: A Field Experiment
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Herzog, W.; Hammerschmidt, M.
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Association for Consumer Research
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2012
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| 13 |
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Message Framing of Health Communications: Effects on Pap Exam Attitude and Intention
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Balbo, L.; Pomery, E.; Gavard-Perret, M.-L.; Salovey, P.
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Association for Consumer Research
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2012
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| 14 |
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Metaphors in Advertising: Cognitive Flexibility Matching Perspective
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Kim, K.-J.; Park, J.
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Association for Consumer Research
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2012
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| 15 |
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Mixed Origins, Diverse Preferences: Consumption Compromises in Contemporary Homes
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Cross, S.N.N.; Gilly, M.C.
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Association for Consumer Research
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2012
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| 16 |
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Mixing It Up: The Effects of Cognitive Contrasting on Cognitive Resource Availability and Advertisement Recall
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Elder, R.S.; Mourey, J.A.
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Association for Consumer Research
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2012
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| 17 |
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Mood Matching: The Importance of Fit between Moods Elicited by TV Programs and Commercials
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Lajos, J.; Ordabayeva, N.; Chattopadhyay, A.
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Association for Consumer Research
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2012
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| 18 |
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Moral Flexibility in Consumer Judgment and Choice
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Bartels, D.; McGraw, A.P.
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Association for Consumer Research
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2012
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| 19 |
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Mortality Salience and Foreign Product Evaluation: An Important Moderator
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Mulder, M.; Wan, F.; Dahl, D.W.
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Association for Consumer Research
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2012
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| 20 |
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Motivated Consumer Innovativeness: Concept, Measurement and Validation
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Vandecasteele, B.; Geuens, M.
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Association for Consumer Research
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2012
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