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Marketing and Public Policy: Transformative Research in Developing Markets
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Shultz, C.J.; Deshpande, R.; Cornwell, T.B.; Ekici, A.; Kothandaraman, P.; Peterson, M.; Shapiro, S.; Talukdar, D.; Veeck, A.
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American Marketing Association
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2013
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| 2 |
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Marketing Channels in Foreign Markets: Control Mechanisms and the Moderating Role of Multinational Corporation Headquarters-Subsidiary Relationship
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Grewal, R.; Kumar, A.; Mallapragada, G.; Saini, A.
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American Marketing Association]
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2013
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| 3 |
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Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy
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Viswanathan, M.; Sridharan, S.; Ritchie, R.; Venugopal, S.; Jung, K.
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American Marketing Association
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2013
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| 4 |
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Mental Representation and Perceived Similarity: How Abstract Mindset Aids Choice from Large Assortments
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Xu, J.; Jiang, Z.; Dhar, R.
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American Marketing Association]
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2013
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| 5 |
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Metacognitions About Consumer Protection and Individual Responsibility in the Credit Card Domain
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Henry, P.; Garbarino, E.; Voola, R.
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AMERICAN MARKETING ASSOCIATION
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2013
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| 6 |
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Metacognitions About Consumer Protection and Individual Responsibility in the Credit Card Domain
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Henry, P.; Garbarino, E.; Voola, R.
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American Marketing Association
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2013
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| 7 |
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Mindfulness: A Long-Term Solution for Mindless Eating by College Students
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Bahl, S.; Milne, G.R.; Ross, S.M.; Chan, K.
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American Marketing Association
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2013
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| 8 |
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More Than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates
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Ludwig, S.; de Ruyter, K.; Friedman, M.; Bruggen, E.C.; Wetzels, M.; Pfann, G.
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American Marketing Association
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2013
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| 9 |
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The Meaning of ``Light'' and ``Ultralight'' Cigarettes: A Commentary on Smith, Stutts, and Zank
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Hoek, J.; Dewhirst, T.
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American Marketing Association
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2013
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