| 1 |
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A Meta-Analysis of Electronic Word-of-Mouth Elasticity
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You, Ya; Vadakkepatt, Gautham G.; Joshi, Amit M.
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American Marketing Association
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2015
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| 2 |
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Managerial Empathy Facilitates Egocentric Predictioins of Consumer Preferences
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Hattula, Johannes D.; Herzog, Walter; Dahl, Darren W.; Reinecke, Sven
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American Marketing Association]
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2015
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| 3 |
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Marketing Communication Strategies and Consumer Financial Decision Making: The Role of National Culture
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Petersen, J.A.; Kushwaha, T.; Kumar, V.
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American Marketing Association
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2015
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| 4 |
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Marketing Department Power and Firm Performance
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Feng, Hui; Morgan, Neil A.; Rego, Lopo L.
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American Marketing Association
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2015
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| 5 |
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Measuring and Managing Consumer Sentiment in an Online Community Environment
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Homburg, Christian; Ehm, Laura; Artz, Martin
|
American Marketing Association]
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2015
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| 6 |
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Merely Being with You Increases My Attention to Luxury Products: Using EEG to Understand Consumers' Emotional Experience with Luxury Branded Products
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Pozharliev, Rumen; Verbeke, Willem J. M. I.; van Strien, Jan W.; Bagozzi, Richard P.
|
American Marketing Association]
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2015
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| 7 |
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Money, Time, and the Stability of Consumer Preferences
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Lee, Leonard; Lee, Michelle P.; Bertini, Marco; Zauberman, Gal; Ariely, Dan
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American Marketing Association]
|
2015
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| 8 |
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More Than a Feeling: Emotional Contagion Effects in Persuasive Communication
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Hasford, Jonathan; Hardesty, David M.; Kidwell, Blair
|
American Marketing Association]
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2015
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| 9 |
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Multilevel Marketing Diffusion and the Risk of Pyramid Scheme Activity: The Case of Fortune Hi-Tech Marketing in Montana
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Bosley, Stacie; Mckeage, Kim K.
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American Marketing Association
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2015
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| 10 |
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Multitier Store Brands and Channel Profits
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Amaldoss, Wilfred; Shin, Woochoel
|
American Marketing Association]
|
2015
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