| 1 |
|
A Meta-Analysis of Marketing Communication Carryover Effects
|
Köhler, Christine; Mantrala, Murali K.; Albers, Sönke; Kanuri, Vamsi K.
|
American Marketing Association]
|
2017
|
|
|
|
| 2 |
|
Managing Status: How Luxury Brands Shape Class Subjectivities in the Service Encounter
|
Dion, Delphine; Borraz, Stéphane
|
American Marketing Association
|
2017
|
|
|
|
| 3 |
|
Mobility of Top Marketing and Sales Executives in Business-to-Business Markets: A Social Network Perspective
|
Wang, Rui; Gupta, Aditya; Grewal, Rajdeep
|
American Marketing Association]
|
2017
|
|
|
|
| 4 |
|
Mysteries, Markets, and Myths: Publishing Relevant Policy Research
|
Stewart, David W.
|
American Marketing Association
|
2017
|
|
|
|
