| 1 |
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Marketing Budget Allocation Across Countries: The Role of International Business Cycles
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Peers, Yuri; van Heerde, Harald J.; Dekimpe, Marnik G.
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Institute for operations research and the managemet sciences(INFORMS)
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2017
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| 2 |
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Match Your Own Price? Self-Matching as a Retailer's Multichannel Pricing Strategy
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Kireyev, Pavel; Kumar, Vineet; Ofek, Elie
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Institute for operations research and the managemet sciences(INFORMS)
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2017
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| 3 |
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Measuring and Understanding Brand Value in a Dynamic Model of Brand Management
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Borkovsky, Ron N.; Goldfarb, Avi; Haviv, Avery M.; Moorthy, Sridhar
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Institute for operations research and the managemet sciences(INFORMS)
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2017
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| 4 |
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Mobile Money in Tanzania
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Economides, Nicholas; Jeziorski, Przemyslaw
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Institute for operations research and the managemet sciences(INFORMS)
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2017
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| 5 |
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Modeling Multimodal Continuous Heterogeneity in Conjoint Analysis—A Sparse Learning Approach
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Chen, Yupeng; Iyengar, Raghuram; Iyengar, Garud
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Institute for operations research and the managemet sciences(INFORMS)
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2017
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| 6 |
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Motivation of User-Generated Content: Social Connectedness Moderates the Effects of Monetary Rewards
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Sun, Yacheng; Dong, Xiaojing; McIntyre, Shelby
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Institute for operations research and the managemet sciences(INFORMS)
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2017
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