| 1 |
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Making Warnings About Misleading Advertising and Product Recalls More Effective: An Implicit Attitude Perspective
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Trendel, Olivier; Mazodier, Marc; Vohs, Kathleen D.
|
American Marketing Association]
|
2018
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| 2 |
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Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior
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Leung, Eugina; Paolacci, Gabriele; Puntoni, Stefano
|
American Marketing Association]
|
2018
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| 3 |
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Marketing Channel Management by Multinational Corporations in Foreign Markets
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Grewal, Rajdeep; Saini, Amit; Kumar, Alok; Dwyer, F. Robert; Dahlstrom, Robert
|
American Marketing Association
|
2018
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|
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| 4 |
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Mirror, Mirror on the Retail Wall: Self-Focused Attention Promotes Reliance on Feelings in Consumer Decisions
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Chang, Hannah H.; Hung, Iris W.
|
American Marketing Association]
|
2018
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| 5 |
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Misresponse to Survey Questions: A Conceptual Framework and Empirical Test of the Effects of Reversals, Negations, and Polar Opposite Core Concepts
|
Baumgartner, Hans; Weijters, Bert; Pieters, Rik
|
American Marketing Association]
|
2018
|
|
|
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| 6 |
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Modeling Gift Choice: The Effect of Uncertainty on Price Sensitivity
|
Wang, Sherry Shi; Van Der Lans, Ralf
|
American Marketing Association]
|
2018
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