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유형		 서명 저자 발행처 원문제공시작년 수록
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181 저널기사 Moving Beyond the Rabbit's Foot: Superstition and Magical Thinking in Consumer Behavior 미리보기
Hamerman, E. Association for Consumer Research 2009
182 저널기사 Moving Forward on Looking Backward: Advancing Theory and Practice in Nostalgia 미리보기
Rindfleisch, A. Association for Consumer Research 2000
183 저널기사 Moving the Needle: Can ACR Help Increase Our Research Productivity 미리보기
Kahn, B. E. Association for Consumer Research 2007
184 저널기사 MSI 50th Anniversary Celebratory Session 미리보기
Hoffman, D.; Keller, P.; Deighton, J.; Lehman, D.; Deshpande, R.; Lynch, J.; Kahn, B.; Moreau, P.; Dahl, D.; Diehl, K. Association for Consumer Research 2013
185 저널기사 Much Ado about Nothing: Avoiding Products Because of the Negative Impressions They Never Create 미리보기
Ashworth, L.; Mattear, M. Association for Consumer Research 2008
186 저널기사 Multicomponent Bundle Pricing: Partitioned or Consolidated Presentation? 미리보기
Engeset, M.G.; Opstad, B. Association for Consumer Research 2013
187 저널기사 Multidimensional Price Comparison: The Moderating Role of Across Consumers and Across Firms Price Comparison on Perceived Fairness, Regret, and Satisfaction 미리보기
Tang, F.; Jia, J. Association for Consumer Research 2007
188 저널기사 Multifaceted Consumer Welfare: Broadening the Perspective 미리보기
Ilhan, B.E. Association for Consumer Research 2009
189 저널기사 Multifaceted Consumer Welfare: Broadening the Perspective 미리보기
Ilhan, B.E. Association for Consumer Research 2009
190 저널기사 Multi-Medium Reward Programs 미리보기
Soman, D.; Shi, M.; Li, X. Association for Consumer Research 2005
191 저널기사 Multiple Motives, Multiple Selves: What Motivates Consumption Perspective 미리보기
Harmon, T.R.; Kumar, A.; Ortinau, D. Association for Consumer Research 2009
192 저널기사 Multiple Motives, Multiple Selves: What Motivates Consumption Perspective 미리보기
Harmon, T.R.; Kumar, A.; Ortinau, D. Association for Consumer Research 2009
193 저널기사 Musical Effects: Glocal Identities and Consumer Activism 미리보기
Yazicioglu, E.T.; Firat, F. Association for Consumer Research 2008
194 저널기사 Music and Identity: Popular Culture and Its Impact on Identity 미리보기
Fisher, D. Association for Consumer Research 2000
195 저널기사 Music and Radio Advertising: Effects of Tempo and Placement 미리보기
Brooker, G.;Wheatley, J. J. Association for Consumer Research 1993
196 저널기사 Music and Radio Advertising: Effects of Tempo and Placement 미리보기
Brooker, G. ASSOCIATION FOR CONSUMER RESEARCH 1994
197 저널기사 Music, Meaning, and Magic: Revisiting Music Research 미리보기
Wallace, W. T. ASSOCIATION FOR CONSUMER RESEARCH 1997
198 저널기사 Music-Visual Congruency and its Impact on Two-sided Message Recall 미리보기
Becker-Olsen, K. Association for Consumer Research 2006
199 저널기사 Music-Visual Congruency and its Impact on Two-sided Message Recall 미리보기
Becker-Olsen, K. Association for Consumer Research 2006
200 저널기사 My Brand and I: The Impact of Self-Construal on Self-Brand Closeness 미리보기
Liu, J.; Smeesters, D.; Gijsbrechts, E. Association for Consumer Research 2009
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