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Maximizing the Effectiveness of Disaster Relief Contribution: The Idea of Fit to Control
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DeMotta, Y.; Hildebrand, D.; Valenzuela, A.; Sen, S.
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Association for Consumer Research
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2013
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McHealthy: How Frequent Dining Programs Increase Healthy Eating Intentions
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Chan, E.; Wansink, B.
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Association for Consumer Research
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2013
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Meaningless Differentiation Revisited
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Broniarczyk, S. M.
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ASSOCIATION FOR CONSUMER RESEARCH
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1997
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Meanings and Methods: International Perspectives on the Use of Information Communication Technologies
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ASSOCIATION FOR CONSUMER RESEARCH
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1997
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Measurement Invariance Assessment in Cross-National Marketing Research: A Status Quo Analysis of its Application
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He, Y.; Merz, M.A.; Alden, D.L.
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Association for Consumer Research
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2008
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Measurement of Subjective Wellbeing
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Riis, J.; Vosgerau, J.
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Association for Consumer Research
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2007
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Measuring Ad-Evoked Love
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Huang, M.-H.
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Association for Consumer Research
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2001
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Measuring and Judging Emotional Aspects of Consumption Experiences
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ASSOCIATION FOR CONSUMER RESEARCH
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1994
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Measuring Associations Across Cultures: A Comparison of Best-Worst and Rating Methods
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Lee, J.A.; Soutar, G.N.; Daly, T.M.
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Association for Consumer Research
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2012
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Measuring Attention-Related Constructs on a Web Browser
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Owen, R. S.
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Association for Consumer Research
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2000
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Measuring Consumers' Emotional Reactions to Company Crises: Scale Development and Implications
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McDonald, L.; Glendon, A.I.; Sparks, B.
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Association for Consumer Research
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2013
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Measuring Consumption and Consuming Measurement: The Challenge of Studying Consumers from a Federal Perspective
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ASSOCIATION FOR CONSUMER RESEARCH
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1997
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Measuring Cultural Adaptation on the Web: An Exploratory Analysis of U.S. and Japanese Web Sites
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Singh, N.; Matsuo, H.
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Association for Consumer Research
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2003
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Measuring Implicit Self-Concept Domains with the Implicit Association Test
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Perkins, A.; Forehand, M. R.
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Association for Consumer Research
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2003
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Measuring Internet Product Purchase Risk
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Coker, B.L.S.
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Association for Consumer Research
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2009
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Measuring Internet Product Purchase Risk
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Association for Consumer Research
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Measuring Multiple Emotional Responses to a Single Television Commercial
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Association for Consumer Research
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Measuring Multiple Emotional Responses to a Single Television Commercial
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ASSOCIATION FOR CONSUMER RESEARCH
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Measuring Perceived Brand Parity
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Association for Consumer Research
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1980
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Measuring Perceived Brand Parity
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ASSOCIATION FOR CONSUMER RESEARCH
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