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Mental Ownership as Important Imagery Content
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Mental Ownership as Important Imagery Content
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Mental Simulation and Preference Stability over Time
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Zhao, M.; Hoeffler, S.; Zauberman, G.
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Mental Simulation and the Evaluation of New Products: The Affective and Cognitive Dimensions of Process-Versus Outcome-Focused Thoughts
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Association for Consumer Research
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Mental Simulation and the Evaluation of New Products: The Affective and Cognitive Dimensions of Process-Versus Outcome-Focused Thoughts
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Association for Consumer Research
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2009
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Mental Visual Imagery, Authenticity and Consumers' Attitude Formation towards Licensed Brands
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Liu, J.-Y. M.; Wang, Q.
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Association for Consumer Research
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2007
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Mental Visual Imagery, Authenticity and Consumers' Attitude Formation towards Licensed Brands
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Mere Exposure and the Cognitive-Affective Debate Revisited
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Mere Exposure and the Cognitive-Affective Debate Revisited
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Mere Exposure Effect in Sponsorship? A Field Investigation Involving a Highly Familiar Brand
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Mere Proactivity Effects of Sales-related Service Offerings: A Field Experiment
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Message Framing of Health Communications: Effects on Pap Exam Attitude and Intention
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Metacognitive Beliefs about Groups
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Weaver, K.; Garcia, S. M.; Miller, D. T.; Schwarz, N.
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Metaphors in Advertising: Cognitive Flexibility Matching Perspective
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Metaphors in Marketing: Review and Implications for Marketers
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Metaphors of Consumer Desire
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Mi Casa es Whose Casa? An Experimental Investigation of Consumer's Propensity to Participate in Multilateral Sharing Systems
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