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Mindset-Dependent Consumer Decision Making
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Minority Consumers' Experiences of Marketplace Discrimination in Services: A Conceptual Model of Antecedents and Customer Outcomes
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Association for Consumer Research
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Mirror, Mirror, On the Web: A Lexical-Semantic Analysis of Brand Positioning
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Miscomprehension and Believability of Information Presented in Print Advertising
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Mixed Emotional Experiences: Reactions to Affective Reality
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Mixed Origins, Diverse Preferences: Consumption Compromises in Contemporary Homes
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Cross, S.N.N.; Gilly, M.C.
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Association for Consumer Research
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Mixing It Up: The Effects of Cognitive Contrasting on Cognitive Resource Availability and Advertisement Recall
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Elder, R.S.; Mourey, J.A.
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Moderate Copy Complexity Enhances the Persuasiveness of Direct Marketing
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Lowrey, T.M.; Kim, Y.
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Association for Consumer Research
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Moderate Copy Complexity Enhances the Persuasiveness of Direct Marketing
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Lowrey, T.M.; Kim, Y.
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Association for Consumer Research
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Moderating Effects of Emotion on the Perceived Fairness of Price Increases
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Heussler, T.; Huber, F.; Meyer, F.; Vollhardt, K.; Ahlert, D.
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Moderating Effects of Emotion on the Perceived Fairness of Price Increases
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Moderating Role of Member Identification on the Relationship Between Network Centrality and Opinion Leadership / Satisfaction
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Lee, S.H.; Cotte, J.
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Association for Consumer Research
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Moderating Role of Member Identification on the Relationship Between Network Centrality and Opinion Leadership / Satisfaction
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Lee, S.H.; Cotte, J.
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Moderating Shelf-Based Scarcity
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Association for Consumer Research
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