| 1 |
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A Meta-Analysis of Electronic Word-of-Mouth Elasticity
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You, Ya; Vadakkepatt, Gautham G.; Joshi, Amit M.
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American Marketing Association
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2015
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| 2 |
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A Meta-Analysis of Marketing Communication Carryover Effects
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Köhler, Christine; Mantrala, Murali K.; Albers, Sönke; Kanuri, Vamsi K.
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American Marketing Association]
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2017
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| 3 |
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A Moral Dilemma
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Czinkota, M.; Skuba, C.
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American Marketing Association
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2012
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| 4 |
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A Multicategory Model of Consumers' Purchase Incidence, Quantity, and Brand Choice Decisions: Methodological Issues and Implications on Promotional Decisions
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Mehta, N.; Ma, Y.
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American Marketing Association]
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2012
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| 5 |
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Making Choices While Smelling, Tasting, and Listening: The Role of Sensory (Dis)similarity When Sequentially Sampling Products
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Biswas, D.; Labrecque, L.I.; Lehmann, D.R.; Markos, E.
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American Marketing Association
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2014
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| 6 |
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Making Recommendations More Effective Through Framings: Impacts of User- Versus Item-Based Framings on Recommendation Click-Throughs
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Gai, Phyliss Jia; Klesse, Anne-Kathrin
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American Marketing Association
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2019
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| 7 |
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Making Warnings About Misleading Advertising and Product Recalls More Effective: An Implicit Attitude Perspective
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Trendel, Olivier; Mazodier, Marc; Vohs, Kathleen D.
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American Marketing Association]
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2018
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| 8 |
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Managerial Empathy Facilitates Egocentric Predictioins of Consumer Preferences
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Hattula, Johannes D.; Herzog, Walter; Dahl, Darren W.; Reinecke, Sven
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American Marketing Association]
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2015
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| 9 |
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Managerial Representations of Competitive Advantage
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Day, G. S.
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AMERICAN MARKETING ASSOCIATION
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1994
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| 10 |
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Managing Customer and Organizational Complexity in Sales Organizations
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Schmitz, Christian; Ganesan, Shankar
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American Marketing Association
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2014
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| 11 |
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Managing Customer Profits: The Power of Habits
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Shah, D.; Kumar, V.; Kim, K.H.
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American Marketing Association]
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2014
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| 12 |
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Managing Laggards: The Importance of a Deep Sales Bench
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Boichuk, Jeffrey P.; Bommaraju, Raghu; Ahearne, Michael; Kraus, Florian; Steenburgh, Thomas J.
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American Marketing Association]
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2019
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| 13 |
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Managing Revenue Across Retail Channels: The Interplay of Service Performance and Direct Marketing
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Lund, D.J.; Marinova, D.
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American Marketing Association
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2014
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| 14 |
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Managing Status: How Luxury Brands Shape Class Subjectivities in the Service Encounter
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Dion, Delphine; Borraz, Stéphane
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American Marketing Association
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2017
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| 15 |
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Managing the Tensions at the Intersection of the Triple Bottom Line: A Paradox Theory Approach to Sustainability Management
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Ozanne, Lucie K.; Phipps, Marcus; Weaver, Todd; Carrington, Michal; Luchs, Michael; Catlin, Jesse; Gupta, Shipra; Santos, Nicholas; Scott, Kristin; Williams, Jerome
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American Marketing Association
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2016
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| 16 |
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Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior
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Leung, Eugina; Paolacci, Gabriele; Puntoni, Stefano
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American Marketing Association]
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2018
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| 17 |
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Mapping the Play of Organizational Identity in Foreign Market Adaptation
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Cayla, J.; Penaloza, L.
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American Marketing Association
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2012
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| 18 |
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Mapping Time: How the Spatial Representation of Time Influences Intertemporal Choices
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Romero, Marisabel; Craig, Adam W.; Kumar, Anand
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American Marketing Association]
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2019
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| 19 |
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Market Information Processing and Organizational Learning
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Sinkula, J. M.
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AMERICAN MARKETING ASSOCIATION
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1994
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| 20 |
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Marketing Amid the Uncertainty of the Social Sector: Do Social Entrepreneurs Follow Best Marketing Practices?
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Newbert, S.L.
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American Marketing Association
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2012
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