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서명 저자 발행처 원문제공시작년 수록
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1 저널기사 A Meta-Analysis of Electronic Word-of-Mouth Elasticity 미리보기
You, Ya; Vadakkepatt, Gautham G.; Joshi, Amit M. American Marketing Association 2015
2 저널기사 A Meta-Analysis of Marketing Communication Carryover Effects 미리보기
Köhler, Christine; Mantrala, Murali K.; Albers, Sönke; Kanuri, Vamsi K. American Marketing Association] 2017
3 저널기사 A Moral Dilemma 미리보기
Czinkota, M.; Skuba, C. American Marketing Association 2012
4 저널기사 A Multicategory Model of Consumers' Purchase Incidence, Quantity, and Brand Choice Decisions: Methodological Issues and Implications on Promotional Decisions 미리보기
Mehta, N.; Ma, Y. American Marketing Association] 2012
5 저널기사 Making Choices While Smelling, Tasting, and Listening: The Role of Sensory (Dis)similarity When Sequentially Sampling Products 미리보기
Biswas, D.; Labrecque, L.I.; Lehmann, D.R.; Markos, E. American Marketing Association 2014
6 저널기사 Making Recommendations More Effective Through Framings: Impacts of User- Versus Item-Based Framings on Recommendation Click-Throughs 미리보기
Gai, Phyliss Jia; Klesse, Anne-Kathrin American Marketing Association 2019
7 저널기사 Making Warnings About Misleading Advertising and Product Recalls More Effective: An Implicit Attitude Perspective 미리보기
Trendel, Olivier; Mazodier, Marc; Vohs, Kathleen D. American Marketing Association] 2018
8 저널기사 Managerial Empathy Facilitates Egocentric Predictioins of Consumer Preferences 미리보기
Hattula, Johannes D.; Herzog, Walter; Dahl, Darren W.; Reinecke, Sven American Marketing Association] 2015
9 저널기사 Managerial Representations of Competitive Advantage 미리보기
Day, G. S. AMERICAN MARKETING ASSOCIATION 1994
10 저널기사 Managing Customer and Organizational Complexity in Sales Organizations 미리보기
Schmitz, Christian; Ganesan, Shankar American Marketing Association 2014
11 저널기사 Managing Customer Profits: The Power of Habits 미리보기
Shah, D.; Kumar, V.; Kim, K.H. American Marketing Association] 2014
12 저널기사 Managing Laggards: The Importance of a Deep Sales Bench 미리보기
Boichuk, Jeffrey P.; Bommaraju, Raghu; Ahearne, Michael; Kraus, Florian; Steenburgh, Thomas J. American Marketing Association] 2019
13 저널기사 Managing Revenue Across Retail Channels: The Interplay of Service Performance and Direct Marketing 미리보기
Lund, D.J.; Marinova, D. American Marketing Association 2014
14 저널기사 Managing Status: How Luxury Brands Shape Class Subjectivities in the Service Encounter 미리보기
Dion, Delphine; Borraz, Stéphane American Marketing Association 2017
15 저널기사 Managing the Tensions at the Intersection of the Triple Bottom Line: A Paradox Theory Approach to Sustainability Management 미리보기
Ozanne, Lucie K.; Phipps, Marcus; Weaver, Todd; Carrington, Michal; Luchs, Michael; Catlin, Jesse; Gupta, Shipra; Santos, Nicholas; Scott, Kristin; Williams, Jerome American Marketing Association 2016
16 저널기사 Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior 미리보기
Leung, Eugina; Paolacci, Gabriele; Puntoni, Stefano American Marketing Association] 2018
17 저널기사 Mapping the Play of Organizational Identity in Foreign Market Adaptation 미리보기
Cayla, J.; Penaloza, L. American Marketing Association 2012
18 저널기사 Mapping Time: How the Spatial Representation of Time Influences Intertemporal Choices 미리보기
Romero, Marisabel; Craig, Adam W.; Kumar, Anand American Marketing Association] 2019
19 저널기사 Market Information Processing and Organizational Learning 미리보기
Sinkula, J. M. AMERICAN MARKETING ASSOCIATION 1994
20 저널기사 Marketing Amid the Uncertainty of the Social Sector: Do Social Entrepreneurs Follow Best Marketing Practices? 미리보기
Newbert, S.L. American Marketing Association 2012
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