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61 저널기사 Metacognitions About Consumer Protection and Individual Responsibility in the Credit Card Domain 미리보기
Henry, P.; Garbarino, E.; Voola, R. AMERICAN MARKETING ASSOCIATION 2013
62 저널기사 Metacognitions About Consumer Protection and Individual Responsibility in the Credit Card Domain 미리보기
Henry, P.; Garbarino, E.; Voola, R. American Marketing Association 2013
63 저널기사 Metric and Scale Design as Choice Architecture Tools 미리보기
Camilleri, A.R.; Larrick, R.P. American Marketing Association 2014
64 저널기사 Mindfulness: A Long-Term Solution for Mindless Eating by College Students 미리보기
Bahl, S.; Milne, G.R.; Ross, S.M.; Chan, K. American Marketing Association 2013
65 저널기사 Mindfulness: Its Transformative Potential for Consumer, Societal, and Environmental Well-Being 미리보기
Bahl, Shalini; Milne, George R.; Ross, Spencer M.; Mick, David Glen; Grier, Sonya A.; Chugani, Sunaina K.; Chan, Steven S.; Gould, Stephen; Cho, Yoon-Na; Dorsey, Joshua D. American Marketing Association 2016
66 저널기사 Minimum Payment Warnings and Information Disclosure Effects on Consumer Debt Repayment Decisions 미리보기
Salisbury, L.C. American Marketing Association 2014
67 저널기사 Mining Marketing Meaning from Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation 미리보기
Tirunillai, S.; Tellis, G. American Marketing Association] 2014
68 저널기사 Mirror, Mirror on the Retail Wall: Self-Focused Attention Promotes Reliance on Feelings in Consumer Decisions 미리보기
Chang, Hannah H.; Hung, Iris W. American Marketing Association] 2018
69 저널기사 Misresponse to Reversed and Negated Items in Surveys: A Review 미리보기
Weijters, B.; Baumgartner, H. American Marketing Association] 2012
70 저널기사 Misresponse to Survey Questions: A Conceptual Framework and Empirical Test of the Effects of Reversals, Negations, and Polar Opposite Core Concepts 미리보기
Baumgartner, Hans; Weijters, Bert; Pieters, Rik American Marketing Association] 2018
71 저널기사 Mobile App Sold Separately 미리보기
Mancuso, J.; Stuth, K. American Marketing Association 2012
72 저널기사 Mobile Phone Visual Ethnography (MpVE): Bridging Transformative Photography and Mobile Phone Ethnography 미리보기
DeBerry-Spence, Benét; Ekpo, Akon E.; Hogan, Daniel American Marketing Association 2019
73 저널기사 Mobility of Top Marketing and Sales Executives in Business-to-Business Markets: A Social Network Perspective 미리보기
Wang, Rui; Gupta, Aditya; Grewal, Rajdeep American Marketing Association] 2017
74 저널기사 Model-Based Segmentation Featuring Simultaneous Segment-Level Variable Selection 미리보기
Kim, S.; Fong, D.K.H.; DeSarbo, W.S. American Marketing Association] 2012
75 저널기사 Modeling Credit Card Share of Wallet: Solving the Incomplete Information Problem 미리보기
Chen, Y.; Steckel, J.H. American Marketing Association] 2012
76 저널기사 Modeling Customer Opt-In and Opt-Out in a Permission-Based Marketing Context 미리보기
Kumar, V.; Zhang, X.; Luo, A. American Marketing Association] 2014
77 저널기사 Modeling Emerging-Market Firms' Competitive Retail Distribution Strategies 미리보기
Sharma, Amalesh; Kumar, V.; Cosguner, Koray American Marketing Association] 2019
78 저널기사 Modeling Gift Choice: The Effect of Uncertainty on Price Sensitivity 미리보기
Wang, Sherry Shi; Van Der Lans, Ralf American Marketing Association] 2018
79 저널기사 Modeling Heterogeneity in the Satisfaction, Loyalty Intention, and Shareholder Value Linkage: A Cross-Industry Analysis at the Customer and Firm Levels 미리보기
Larivière, Bart; Keiningham, Timothy L.; Aksoy, Lerzan; Yalçin, Atakan; Morgeson, Forrest V.; Mithas, Sunil American Marketing Association] 2016
80 저널기사 Moderating Effects of the Relationship Between Private Label Share and Store Loyalty 미리보기
Koschate-Fischer, N.; Cramer, J.; Hoyer, W.D. American Marketing Association 2014
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