| 21 |
|
Marketing Analytics for Data-Rich Environments
|
Wedel, Michel; Kannan, P. K.
|
American Marketing Association
|
2016
|
|
|
|
| 22 |
|
Marketing and Public Policy: Transformative Research in Developing Markets
|
Shultz, C.J.; Deshpande, R.; Cornwell, T.B.; Ekici, A.; Kothandaraman, P.; Peterson, M.; Shapiro, S.; Talukdar, D.; Veeck, A.
|
American Marketing Association
|
2013
|
|
|
|
| 23 |
|
Marketing as a Means to Transformative Social Conflict Resolution: Lessons from Transitioning War Economies and the Colombian Coffee Marketing System
|
Barrios, Andrés; de Valck, Kristine; Shultz, Clifford J.; Sibai, Olivier; Husemann, Katharina C.; Maxwell-Smith, Matthew; Luedicke, Marius K.
|
American Marketing Association
|
2016
|
|
|
|
| 24 |
|
Marketing Channel Management by Multinational Corporations in Foreign Markets
|
Grewal, Rajdeep; Saini, Amit; Kumar, Alok; Dwyer, F. Robert; Dahlstrom, Robert
|
American Marketing Association
|
2018
|
|
|
|
| 25 |
|
Marketing Channels in Foreign Markets: Control Mechanisms and the Moderating Role of Multinational Corporation Headquarters-Subsidiary Relationship
|
Grewal, R.; Kumar, A.; Mallapragada, G.; Saini, A.
|
American Marketing Association]
|
2013
|
|
|
|
| 26 |
|
Marketing Communication Strategies and Consumer Financial Decision Making: The Role of National Culture
|
Petersen, J.A.; Kushwaha, T.; Kumar, V.
|
American Marketing Association
|
2015
|
|
|
|
| 27 |
|
Marketing Controls and Dysfunctional Employee Behaviors: A Test of Traditional and Contingency Theory Postulates
|
Ramaswami, S. N
|
American Marketing Association
|
1980
|
|
|
|
| 28 |
|
Marketing Department Power and Firm Performance
|
Feng, Hui; Morgan, Neil A.; Rego, Lopo L.
|
American Marketing Association
|
2015
|
|
|
|
| 29 |
|
Marketing Doctrine: A Principles-Based Approach to Guiding Marketing Decision Making in Firms
|
Challagalla, G.; Murtha, B.R.; Jaworski, B.
|
American Marketing Association
|
2014
|
|
|
|
| 30 |
|
Marketing health services
중앙도서관 대출불가(별치)
|
American Marketing Association
|
American Marketing Association
|
1997-
|
|
|
|
| 31 |
|
Marketing in Computer-Mediated Environments: Research Synthesis and New Directions
|
Yadav, M.S.; Pavlou, P.A.
|
American Marketing Association
|
2014
|
|
|
|
| 32 |
|
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
|
Hoffman, D. L
|
American Marketing Association
|
1980
|
|
|
|
| 33 |
|
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
|
Hoffman, D. L.
|
AMERICAN MARKETING ASSOCIATION
|
1996
|
|
|
|
| 34 |
|
Marketing insights
중앙도서관 대출불가(별치)
|
American Marketing Association
|
American Marketing Association
|
1989-
|
|
|
|
| 35 |
|
Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy
|
Viswanathan, M.; Sridharan, S.; Ritchie, R.; Venugopal, S.; Jung, K.
|
American Marketing Association
|
2013
|
|
|
|
| 36 |
|
Marketing in the Sharing Economy
|
Eckhardt, Giana M.; Houston, Mark B.; Jiang, Baojun; Lamberton, Cait; Rindfleisch, Aric; Zervas, Georgios
|
American Marketing Association
|
2019
|
|
|
|
| 37 |
|
Marketing in Turbulent Environments: Decision Processes and the Time-Sensitivity of Information
|
Glazer, R.
|
AMERICAN MARKETING ASSOCIATION
|
1993
|
|
|
|
| 38 |
|
Marketing literature review
|
Leonard, Myron
|
American Marketing Association
|
1997
|
|
|
|
| 39 |
|
Marketing literature review
|
Leonard, Myron
|
American Marketing Association
|
1997
|
|
|
|
| 40 |
|
Marketing management
중앙도서관 대출불가(별치)
|
American Marketing Association
|
American Marketing Association
|
1992-
|
|
|
|