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유형		 서명 저자 발행처 원문제공시작년 수록
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61 저널기사 Market Segmentation Practices of Industrial Marketers 미리보기
Abratt, R. ELSEVIER SCIENCE PUBLISHING CO INC 1993
62 저널기사 Market Valuation of Intangible Assets 미리보기
Choi, W. W. ELSEVIER SCIENCE PUBLISHING CO INC 2000
63 저널기사 Mastering virtual teams: strategies, tools, and techniques that succeed 미리보기
CMC, P. G. ELSEVIER SCIENCE PUBLISHING CO INC 2001
64 저널기사 Matching Electronic Distribution Channels to Product Characteristics: The Role of Congruence in Consideration Set Formation 미리보기
Morrison, P. D. ELSEVIER SCIENCE PUBLISHING CO INC 1998
65 저널기사 Maximizing the Utility of Customer Product Testing: Beta Test Design and Management 미리보기
Dolan, R. J. ELSEVIER SCIENCE PUBLISHING CO INC 1993
66 저널기사 Measurement and Modeling of Alienation in the Distribution Channel 미리보기
Gaski, J. F. ELSEVIER SCIENCE PUBLISHING CO INC 2001
67 저널기사 Measurement of Distributor Commitment in Industrial Channels of Distribution 미리보기
Kim, K. ELSEVIER SCIENCE PUBLISHING CO INC 1997
68 저널기사 Measuring a Multi-Dimensional Construct: Country Image 미리보기
Martin, I. M. ELSEVIER SCIENCE PUBLISHING CO INC 1993
69 저널기사 Measuring Customer-Perceived Value in Business Markets 미리보기
Ulaga, W. ELSEVIER SCIENCE PUBLISHING CO INC 2001
70 저널기사 Measuring Customer Satisfaction 미리보기
Perkins, W. S. ELSEVIER SCIENCE PUBLISHING CO INC 1993
71 저널기사 Measuring Cycle Time of the Global Procurement Process 미리보기
Tomas, G. ELSEVIER SCIENCE PUBLISHING CO INC 1997
72 저널기사 Measuring Market Response to Price Changes: A Classification Approach 미리보기
Mulhern, F. J. ELSEVIER SCIENCE PUBLISHING CO INC 1995
73 저널기사 Measuring retail productivity: what really matters? 미리보기
Dubelaar, C.; Bhargava, M.; Ferrarin, D. ELSEVIER SCIENCE PUBLISHING CO INC 2002
74 저널기사 Measuring team performance 미리보기
Lynn, G. S. ELSEVIER SCIENCE PUBLISHING CO INC 2001
75 저널기사 Measuring the Appraisal of Ad-Based Affect with Ad Promises 미리보기
Peterson, M. ELSEVIER SCIENCE PUBLISHING CO INC 1998
76 저널기사 Measuring the Impact of Product and Promotion-Related Factors on Product Category Price Elasticities 미리보기
Walters, R. G. ELSEVIER SCIENCE PUBLISHING CO INC 1996
77 저널기사 Measuring the Technological Leadership of International Joint Ventures in a Transforming Economy 미리보기
Chow, C. K.-W. ELSEVIER SCIENCE PUBLISHING CO INC 1997
78 저널기사 Measuring Trade Show Effectiveness: An Effective Exercise? 미리보기
Herbig, P. ELSEVIER SCIENCE PUBLISHING CO INC 1994
79 저널기사 Meeting the challenge of global team management 미리보기
McDonough III, E. F. ELSEVIER SCIENCE PUBLISHING CO INC 2001
80 저널기사 Message Framing and Buying Behavior: A Field Experiment 미리보기
Ganzach, Y. ELSEVIER SCIENCE PUBLISHING CO INC 1995
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