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1 저널기사 A Meditation on Mediation: Evidence That Structural Equations Models Perform Better Than Regressions 미리보기
Iacobucci, D.; Saldanha, N.; Deng, X. Lawrence Erlbaum Associates, Inc. 2007
2 저널기사 Malleable Mental Accounting: The Effect of Flexibility on the Justification of Attractive Spending and Consumption Decisions 미리보기
Cheema, A.; Soman, D. Lawrence Erlbaum Associates, Inc. 2006
3 저널기사 Managing Negative Feedback Effects Associated With Brand Extensions: The Impact of Alternative Branding Strategies 미리보기
Milberg, S. J. LAWRENCE ERLBAUM ASSOCIATES, INC. 1997
4 저널기사 Man, my brain is tired: Linking depletion and cognitive effort in choice 미리보기
Johnson, E. J. Lawrence Erlbaum Associates, Inc. 2008
5 저널기사 Mapping Attitude Formation as a Function of Information Input: Online Processing Models of Attitude Formation 미리보기
Jacoby, J.; Morrin, M.; Jaccard, J.; Gurhan, Z.; Kuss, A.; Maheswaran, D. LAWRENCE ERLBAUM ASSOCIATES, INC. 2002
6 저널기사 Mapping the Hierarchical Structure of Coping: Unifying Empirical and Theoretical Perspectives 미리보기
Duhachek, A.; Oakley, J. L. Lawrence Erlbaum Associates, Inc. 2007
7 저널기사 Marketing AIDS Prevention: The Differential Impact Hypothesis Versus Identification Effects 미리보기
Basil, M. D. LAWRENCE ERLBAUM ASSOCIATES, INC. 1997
8 저널기사 Materialism As Social Cognition: People, Possessions, and Perception 미리보기
Hunt, J. M. LAWRENCE ERLBAUM ASSOCIATES, INC. 1996
9 저널기사 Measuring and Modifying Consumer Impulsiveness: A Cost-Benefit Accessibility Framework 미리보기
Puri, R. LAWRENCE ERLBAUM ASSOCIATES, INC. 1996
10 저널기사 Memory Measures for Pretesting Advertisements: An Integrative Conceptual Framework and a Diagnostic Template 미리보기
Krishnan, H. S. LAWRENCE ERLBAUM ASSOCIATES, INC. 1999
11 저널기사 Mere Ownership Revisited: A Robust Effect? 미리보기
Barone, M. J. LAWRENCE ERLBAUM ASSOCIATES, INC. 1997
12 저널기사 Metacognitive Experiences in Consumer Judgment and Decision Making 미리보기
Schwarz, N. Lawrence Erlbaum Associates, Inc. 2004
13 저널기사 Metacognitive Experiences: Response to Commentaries 미리보기
Schwarz, N. Lawrence Erlbaum Associates, Inc. 2004
14 저널기사 Misrepresentation in the Consumer Context 미리보기
Sengupta, J.; Dahl, D. W.; Gorn, G. J. LAWRENCE ERLBAUM ASSOCIATES, INC. 2002
15 저널기사 Modeling the Role of Brand Alliances in the Assimilation of Product Evaluations 미리보기
Levin, I. P. LAWRENCE ERLBAUM ASSOCIATES, INC. 2000
16 저널기사 Model's Race: A Peripheral Cue in Advertising Messages? 미리보기
Whittler, T. E.; Spira, J. S. LAWRENCE ERLBAUM ASSOCIATES, INC. 2002
17 저널기사 Moderators of Perceived Behavioral Control's Predictiveness in the Theory of Planned Behavior: A Meta-Analysis 미리보기
Arti Sahni Notani LAWRENCE ERLBAUM ASSOCIATES, INC. 1998
18 저널기사 Mood and Brand Extension Judgments: Asymmetric Effects for Desirable Versus Undesirable Brands 미리보기
Barone, M. J.; Miniard, P. W. LAWRENCE ERLBAUM ASSOCIATES, INC. 2002
19 저널기사 Mood Effects on Attitudes, Perceived Risk and Choice: Moderators and Mediators 미리보기
Fedorikhin, A.; Cole, C. A. Lawrence Erlbaum Associates, Inc. 2004
20 저널기사 Moods and Attitude Judgments: A Comment on Fishbein and Middlestadt 미리보기
Schwarz, N. LAWRENCE ERLBAUM ASSOCIATES, INC. 1997
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