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Motivational and Cultural Variations in Mortality Salience Effects: Contemplations on Terror Management Theory and Consumer Behavior
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Maheswaran, D.; Agrawal, N.
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Lawrence Erlbaum Associates, Inc.
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2004
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The Meaning of Brand Names to Children: A Developmental Investigation
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Achenreiner, G. B.; John, D. R.
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Lawrence Erlbaum Associates, Inc.
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2003
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The Mere-Measurement Effect: Why Does Measuring Intentions Change Actual Behavior?
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Morwitz, V. G.; Fitzsimons, G. J.
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Lawrence Erlbaum Associates, Inc.
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2004
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The Mere-Ownership Effect: 'More There Than Meets Their Eyes' or 'Less There Than They Would Have Us Believe'?
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LAWRENCE ERLBAUM ASSOCIATES, INC.
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The Moderated Influence of Internal Control: An Examination Across Health-Related Behaviors
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2003
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The Moderating Role of Involvement and Differentiation in the Evaluation of Brand Extensions
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Maoz, E.; Tybout, A. M.
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LAWRENCE ERLBAUM ASSOCIATES, INC.
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2002
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The Moralization of Cigarette Smoking in the United States
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기사
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