| 1 |
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Narrative Transportation for Product Evaluation: Can Consumers Make the Difference?
|
van den Hende, E.A.; McFerran, B.
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Association for Consumer Research
|
2009
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| 2 |
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Narrative Transportation for Product Evaluation: Can Consumers Make the Difference?
|
van den Hende, E.A.; McFerran, B.
|
Association for Consumer Research
|
2009
|
|
|
|
| 3 |
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Neuroscience in Marketing and Consumer Research: Using Functional Magnetic Resonance Imaging
|
Reimann, M.; Aholt, A.; Neuhaus, C.; Schilke, O.; Teichert, T.; Weber, B.
|
Association for Consumer Research
|
2009
|
|
|
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| 4 |
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Neuroscience in Marketing and Consumer Research: Using Functional Magnetic Resonance Imaging
|
Reimann, M.; Aholt, A.; Neuhaus, C.; Schilke, O.; Teichert, T.; Weber, B.
|
Association for Consumer Research
|
2009
|
|
|
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| 5 |
|
New Perspectives in Global Branding
|
Torelli, C.
|
Association for Consumer Research
|
2009
|
|
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| 6 |
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New Perspectives in Global Branding
|
Torelli, C.
|
Association for Consumer Research
|
2009
|
|
|
|
| 7 |
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Novel Approaches to Understanding Context Effects in Choice and Judgment
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Pocheptsova, A.
|
Association for Consumer Research
|
2009
|
|
|
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| 8 |
|
Novel Approaches to Understanding Context Effects in Choice and Judgment
|
Pocheptsova, A.
|
Association for Consumer Research
|
2009
|
|
|
|
