| 1 |
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A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns
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Helsen, K.
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AMERICAN MARKETING ASSOCIATION
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1993
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| 2 |
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A New Era at Journal of Public Policy & Marketing Begins
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Wiener, Joshua L.; Ellen, Pam Scholder; Burton, Scot
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American Marketing Association
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2019
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| 3 |
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A New Method to Aid Copy Testing of Paid Search Text Advertisements
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Rutz, Oliver J.; Sonnier, Garrett P.; Trusov, Michael
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American Marketing Association]
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2017
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| 4 |
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Name-Letters and Birthday-Numbers: Implicit Egotism Effects in Pricing
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Coulter, K.S.; Grewal, D.
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American Marketing Association
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2014
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| 5 |
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National Boundaries, Border Zones, and Marketing Strategy: A Conceptual Framework and Theoretical Model of Secondary Boundary Effects
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Clark, T.
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AMERICAN MARKETING ASSOCIATION
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1994
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| 6 |
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National Culture and New Product Development: An Integrative Review
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Nakata, C
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American Marketing Association
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1980
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| 7 |
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Navigating the Institutional Logics of Markets: Implications for Strategic Brand Management
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Ertimur, Burçak; Coskuner-Balli, Gokcen
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American Marketing Association
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2015
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| 8 |
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Need for Cognitive Closure, Risk Aversion, Uncertainty Changes, and Their Effects on Investment Decisions
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Disatnik, David; Steinhart, Yael
|
American Marketing Association]
|
2015
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| 9 |
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Negotiation Strategies and the Nature of Channel Relationships
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Ganesan, S.
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AMERICAN MARKETING ASSOCIATION
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1993
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| 10 |
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Network Overlap and Content Sharing on Social Media Platforms
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Peng, Jing; Agarwal, Ashish; Hosanagar, Kartik; Iyengar, Raghuram
|
American Marketing Association]
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2018
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| 11 |
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Neural Correlates of Susceptibility to Group Opinions in Online Word-of-Mouth Recommendations
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Cascio, Christopher N.; O Donnell, Matthew Brook; Bayer, Joseph; Tinney, Francis J.; Falk, Emily B.
|
American Marketing Association]
|
2015
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| 12 |
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Neural Profiling of Brands: Mapping Brand Image in Consumers' Brains with Visual Templates
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Chan, Hang-Yee; Boksem, Maarten; Smidts, Ale
|
American Marketing Association]
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2018
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| 13 |
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New Drug Diffusion When Forward-Looking Physicians Learn from Patient Feedback and Detailing
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Chintagunta, P.K.; Goettler, R.L.; Kim, M.
|
American Marketing Association]
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2012
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| 14 |
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New Product Announcement Signals and Incumbent Reactions
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Robertson, T. S.
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AMERICAN MARKETING ASSOCIATION
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1995
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| 15 |
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New Product Creativity: Understanding Contract Specificity in New Product Introductions
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Dean, Tereza; Griffith, David A.; Calantone, Roger J.
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American Marketing Association
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2016
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| 16 |
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New Product Design: Concept, Measurement, and Consequences
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Homburg, Christian; Schwemmle, Martin; Kuehnl, Christina
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American Marketing Association
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2015
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| 17 |
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New Products: The Antidote to Private Label Growth?
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Gielens, K.
|
American Marketing Association]
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2012
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| 18 |
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News Media Channels: Complements or Substitutes? Evidence from Mobile Phone Usage
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Xu, J.; Forman, C.; Kim, J.B.; Van Ittersum, K.
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American Marketing Association
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2014
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| 19 |
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Nonlinear Effects of Social Connections and Interactions on Individual Goal Attainment and Spending: Evidences from Online Gaming Markets
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Zhang, Cheng; Phang, Chee Wei; Wu, Qingsheng; Luo, Xueming
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American Marketing Association
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2017
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| 20 |
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Nonstationary Conditional Trend Analysis: An Application to Scanner Panel Data
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Lenk, P. J.
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AMERICAN MARKETING ASSOCIATION
|
1993
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