| 1 |
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A normative approach to motivating savings behavior: the moderating effects of attention to social comparison information
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Yoon, Hye Jin; La Ferle, Carrie; Edwards, Steven M.
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World advertising research center
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2016
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| 2 |
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Naming strategies as a tool for communication: application to movie titles
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Chung, Jaihak; Eoh, Jiyeon
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World advertising research center
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2020
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| 3 |
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Native Advertising: The Black Sheep of the Marketing Family
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Taylor, Charles R.
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World advertising research center
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2017
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| 4 |
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Nature imagery in advertising: attention restoration and memory effects
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Hartmann, P.; Apaolaza, V.; Alija, P.
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World advertising research center
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2013
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| 5 |
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Newsfeed native advertising on Facebook: young millennials' knowledge, pet peeves, reactance and ad avoidance
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Youn, Seounmi; Kim, Seunghyun
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World advertising research center
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2019
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| 6 |
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The new era of electronic word of mouth (eWOM): 'Be More Chill' overrules the critics
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Taylor, Charles R.
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World advertising research center
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2018
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