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유형		 서명 저자 발행처 원문제공시작년 수록
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1 저널기사 Objectivity in Marketing Theory and Research 미리보기
Hunt, S. D. AMERICAN MARKETING ASSOCIATION 1993
2 저널기사 Observer Effects of Punishment in a Distribution Network 미리보기
Wang, D.T.; Gu, F.F.; Dong, M.C. American Marketing Association] 2013
3 저널기사 Offerings as Digitalized Interactive Platforms: A Conceptual Framework and Implications 미리보기
Ramaswamy, Venkat; Ozcan, Kerimcan American Marketing Association 2018
4 저널기사 Older Consumers, Digital Marketing, and Public Policy: A Review and Research Agenda 미리보기
Nunan, Daniel; Di Domenico, MariaLaura American Marketing Association 2019
5 저널기사 Omission and Commission as Marketplace Trauma 미리보기
Bennett, Aronté Marie; Baker, Stacey Menzel; Cross, Samantha; James, J. P.; Bartholomew, Gregory; Ekpo, Akon E.; Henderson, Geraldine Rosa; Hutton, Martina; Khare, Apoorv; Roy, Abhijit American Marketing Association 2016
6 저널기사 On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and Transmission 미리보기
De Angelis, M.; Bonezzi, A.; Peluso, A.M.; Rucker, D.D.; Costabile, M. American Marketing Association] 2012
7 저널기사 On Brands and Word of Mouth 미리보기
Lovett, M.J.; Peres, R.; Shachar, R. American Marketing Association] 2013
8 저널기사 Online Relationship Formation 미리보기
Kozlenkova, Irina V.; Palmatier, Robert W.; Fang, Eric; Xiao, Bangming; Huang, Minxue American Marketing Association 2017
9 저널기사 Online Reputation Mechanisms and the Decreasing Value of Chain Affiliation 미리보기
Hollenbeck, Brett American Marketing Association] 2018
10 저널기사 Online Shopping and Social Media: Friends or Foes? 미리보기
Zhang, Yuchi; Trusov, Michael; Stephen, Andrew T.; Jamal, Zainab American Marketing Association 2017
11 저널기사 On the Competitive and Collaborative Implications of Category Captainship 미리보기
Alan, Yasin; Dotson, Jeffrey P.; Kurtuluş, Mümin American Marketing Association 2017
12 저널기사 On the Method of Evolutionary Psychology and Its Applicability to Consumer Research 미리보기
Saad, Gad American Marketing Association] 2017
13 저널기사 OPEN THE BLINDS: A new model transforms site-centric data into competitive intelligence 미리보기
Fader, P.; Elkind, J. American Marketing Association 2012
14 저널기사 Opportunities for Consumer Research from the Food and Drug Administration's Center for Tobacco Products 미리보기
Andrews, J. Craig; Choiniere, Conrad J.; Portnoy, David B. American Marketing Association 2015
15 저널기사 Opportunity Cost Overestimation 미리보기
Weiss, Liad; Kivetz, Ran American Marketing Association] 2019
16 저널기사 Optimal Design of Free Samples for Digital Products and Services 미리보기
Li, Hongshuang; Jain, Sanjay; Kannan, P. K. American Marketing Association] 2019
17 저널기사 Optimizing a Menu of Multiformat Subscription Plans for Ad-Supported Media Platforms 미리보기
Kanuri, Vamsi K.; Mantrala, Murali K.; Thorson, Esther American Marketing Association 2017
18 저널기사 Optimizing Service Productivity 미리보기
Rust, R.T.; Huang, M.-H. American Marketing Association 2012
19 저널기사 Optimizing the Future of Innovative Technologies and Infinite Data 미리보기
Walker, Kristen L.; Milne, George R.; Weinberg, Bruce D. American Marketing Association 2019
20 저널기사 Order of Entry and Business Performance: An Empirical Synthesis and Reexamination 미리보기
Szymanski, D. M. AMERICAN MARKETING ASSOCIATION 1995
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