| 1 |
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On the Dangers of Pulling a Fast One: Advertisement Disclaimer Speed, Brand Trust, and Purchase Intention
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Herbst, K.C.; Finkel, E.J.; Allan, D.; Fitzsimons, G.M.
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Journal of Consumer Research, Inc., etc.]
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2012
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| 2 |
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Overestimating Others' Willingness to Pay
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Frederick, S.
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Journal of Consumer Research, Inc., etc.]
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2012
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| 3 |
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The Optimistic Trust Effect: Use of Belief in a Just World to Cope with Decision-Generated Threat
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Wilson, A.E.; Darke, P.R.
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Journal of Consumer Research, Inc., etc.]
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2012
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