| 1 |
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On the Mental Accounting of Restricted-Use Funds: How Gift Cards Change What People Purchase
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Reinholtz, Nicholas; Bartels, Daniel M.; Parker, Jeffrey R.
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Journal of Consumer Research, Inc., etc.]
|
2015
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| 2 |
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On the Persuasiveness of Similar Others: The Role of Mentalizing and the Feeling of Certainty
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Faraji-Rad, Ali; Samuelsen, Bendik M.; Warlop, Luk
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Journal of Consumer Research, Inc., etc.]
|
2015
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| 3 |
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On the Psychology of Scarcity: When Reminders of Resource Scarcity Promote Selfish (and Generous) Behavior
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Roux, Caroline; Goldsmith, Kelly; Bonezzi, Andrea
|
Journal of Consumer Research, Inc., etc.]
|
2015
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