| 1 |
|
Older Consumers, Digital Marketing, and Public Policy: A Review and Research Agenda
|
Nunan, Daniel; Di Domenico, MariaLaura
|
American Marketing Association
|
2019
|
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|
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| 2 |
|
Opportunity Cost Overestimation
|
Weiss, Liad; Kivetz, Ran
|
American Marketing Association]
|
2019
|
|
|
|
| 3 |
|
Optimal Design of Free Samples for Digital Products and Services
|
Li, Hongshuang; Jain, Sanjay; Kannan, P. K.
|
American Marketing Association]
|
2019
|
|
|
|
| 4 |
|
Optimizing the Future of Innovative Technologies and Infinite Data
|
Walker, Kristen L.; Milne, George R.; Weinberg, Bruce D.
|
American Marketing Association
|
2019
|
|
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|
