| 21 |
|
Online Shopping Environments: Empowered Consumers or Browsers Beware?
|
Haubl, G.
|
Association for Consumer Research
|
2001
|
|
|
|
| 22 |
|
On-line Versus Memory-based Information Credibility Inferences: Implications for Memory-based Product Judgments
|
Pandelaere, M.; Dewitte, S.
|
Association for Consumer Research
|
2006
|
|
|
|
| 23 |
|
On-line Versus Memory-based Information Credibility Inferences: Implications for Memory-based Product Judgments
|
Pandelaere, M.; Dewitte, S.
|
Association for Consumer Research
|
2006
|
|
|
|
| 24 |
|
Online Word of Mouth
|
Chen, Y.-J.; Kirmani, A.
|
Association for Consumer Research
|
2013
|
|
|
|
| 25 |
|
Only a Diamond Can Cut a Diamond: The Regulation of Emotions via System Fit
|
Fernandes, D.; Williams, L.; Kan, C.
|
Association for Consumer Research
|
2013
|
|
|
|
| 26 |
|
On Netnography: Initial Reflections on Consumer Research Investigations of Cyberculture
|
Kozinets, R. V.
|
Association for Consumer Research
|
1997
|
|
|
|
| 27 |
|
On Simple Names and Complex Diseases: Processing Fluency, not Representativeness, Influences Evaluation of Medications
|
Dohle, S.; Siegrist, M.
|
Association for Consumer Research
|
2013
|
|
|
|
| 28 |
|
On Sunshine, Snow, and Sex: Environmental Effects in Consumer Preference
|
Reinholtz, N.; Griskevicius, V.
|
Association for Consumer Research
|
2013
|
|
|
|
| 29 |
|
On the Compatibility of Orientation, Task and Preference: The Role of Brand Information
|
Ma, J.; Zhang, S.
|
Association for Consumer Research
|
2008
|
|
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|
| 30 |
|
On the Elusive Value of Value: Determinants of Consumers' Value Perceptions
|
Ariely, D.
|
ASSOCIATION FOR CONSUMER RESEARCH
|
1997
|
|
|
|
| 31 |
|
On the Importance of Non-dominant Cultural Dimensions: Effects of Vertical Individualism on Consumer Behaviour in Norway
|
Jakubanecs, A.; Supphellen, M.
|
Association for Consumer Research
|
2007
|
|
|
|
| 32 |
|
On the Metacognition of Emotions: What I Think about How I Feel
|
Labroo, A.A.; Mukhopadhyay, A.
|
Association for Consumer Research
|
2008
|
|
|
|
| 33 |
|
On the Persuasiveness of Negative Information: Limitations to the Negativity Effect
|
Ahluwalia, R.
|
Association for Consumer Research
|
2000
|
|
|
|
| 34 |
|
On the Psychology of Affective Forecasting: Inconsistency, Anticedents, and Consequences
|
Tsai, C.; Zhao, M.
|
Association for Consumer Research
|
2012
|
|
|
|
| 35 |
|
On The Psychology of Construal mindsets: Determinants & Consequences Of Concrete Thinking
|
Thomas, M.; Tsai, C.I.
|
Association for Consumer Research
|
2012
|
|
|
|
| 36 |
|
On the Psychology of Quasi-Rational Decisions: The Multifinality Principle in Choice Without Awareness
|
Kruglanski, A. W.; Chun, W. Y.; Sleeth-Keppler, D.; Friedman, R. S.
|
Association for Consumer Research
|
2005
|
|
|
|
| 37 |
|
On the Question of Altruism vs. Self-Interest in Ethical Consumption, And On Why This Question Might Not Really Matter
|
Scholz, J.; Handelman, J.M.
|
Association for Consumer Research
|
2013
|
|
|
|
| 38 |
|
On the Role of Materialism in the Relationship Between Death Anxiety and Quality of Life
|
Urien, B.; Kilbourne, W.
|
Association for Consumer Research
|
2008
|
|
|
|
| 39 |
|
On the Use of Multi-Unit Auctions in Measuring Consumers' Willingness to Pay for Products
|
Akaichi, F.; Nayga, R.M.; Gil, J.M.
|
Association for Consumer Research
|
2013
|
|
|
|
| 40 |
|
On the Use of Naive Theories of Bias to Remove or Avoid Bias: The Flexible Correction Model
|
Wegener, D. T.; Petty, R. E.
|
Association for Consumer Research
|
2001
|
|
|
|