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유형		 서명 저자 발행처 원문제공시작년 수록
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41 저널기사 Opinion Seeking In Consumer Networks 미리보기
Lee, S.H.; Cotte, J. Association for Consumer Research 2012
42 저널기사 Opportunity Costs Neglect in the Tradeoff between Time and Money 미리보기
Chatterjee, S.; Rai, D.; Heath, T. Association for Consumer Research 2012
43 저널기사 Opportunity or Challenge? The Impact of Exposure to Similar Extensions on the Extensions of Late Movers 미리보기
Kim, H.; Ng, S. Association for Consumer Research 2012
44 저널기사 Optimizing Corporate Social Responsibility Strategy: New Insights on the Impact of Csr on Consumer Behavior 미리보기
Yang, H.; Chattopadhyay, A. Association for Consumer Research 2012
45 저널기사 Optimizing Variety in Mass Customization: A Theoretical Perspective 미리보기
Puligadda, S.; Grewal, R.; Rangaswamy, A.; Kardes, F. R. Association for Consumer Research 2007
46 저널기사 Optimum Stimulation Level Theory and the Differential Impact of Olfactory Stimuli on Consumer Exploratory Tendencies 미리보기
Orth, U. R.; Bourrain, A. Association for Consumer Research 2005
47 저널기사 Order Effects in Multiple Choices: of Lost love, Spent Willpower, and Relinquished Control 미리보기
Botti, S. Association for Consumer Research 2007
48 저널기사 Ordering, Layering, and Mixing Emotions: The Impact on Advertising Response 미리보기
Grasshoff, K.; Williams, P. Association for Consumer Research 2005
49 저널기사 Ordinary Resistance as a Parasitic Form of Action: A Dialogical Analysis of Consumer/Firm Relations 미리보기
Roux, D. Association for Consumer Research 2007
50 저널기사 O Self, Are Thou One or Many? An Empirical Study of How Consumers Construct and Perceive the Self 미리보기
Gould, S. J. Association for Consumer Research 2001
51 저널기사 Out of Sight, Out of Mind: On the Irrational Side of Egocentrism in Social Comparisons 미리보기
Chan, S.; Chambers, J.; Kruger, J. Association for Consumer Research 2012
52 저널기사 Out of the Mouths of Babes: What Children Can Tell Us 미리보기
Roedder John, D. ASSOCIATION FOR CONSUMER RESEARCH 1997
53 저널기사 Overload, Pressure, and Convenience: Testing a Conceptual Model of Factors Influencing Women's Attitudes Toward, and Use of, Shopping Channels 미리보기
Maher, J. K. ASSOCIATION FOR CONSUMER RESEARCH 1997
54 저널기사 Overvaluation Bias in the Valuation and Utilization of Novel Technological Attributes 미리보기
Zhao, S.; Meyer, R. J.; Han, J. Association for Consumer Research 2006
55 저널기사 Overvaluation Bias in the Valuation and Utilization of Novel Technological Attributes 미리보기
Zhao, S.; Meyer, R. J.; Han, J. Association for Consumer Research 2006
56 저널기사 Overweight and Self-Control Failure: Is There a Way Out? 미리보기
Rudolph, T.; Glas, A.; Kenning, P. Association for Consumer Research 2012
57 저널기사 Ovulatory Cycle Effects on Women's Attention to High-Status Products 미리보기
Lens, I.; Driesmans, K.; Warlop, L.; Pandelaere, M. Association for Consumer Research 2012
58 저널기사 Ownership: How Thought, Effort, Emotion, and Memory Influence the Desirability of Possessions 미리보기
Morewedge, C. Association for Consumer Research 2008
59 저널기사 The Obesity Superhighway: An I3 Theory Analysis of Unhealthy Food Consumption 미리보기
Finkel, E.; Herbst, K.; Fitzsimons, G. Association for Consumer Research 2012
60 저널기사 The Odyssey Downunder: A Qualitative Study of Aboriginal Consumers 미리보기
Groves, R.;Belk, R. W. Association for Consumer Research 1994
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