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Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability Our objective is to find the optimal sampling and detailing plan given the inherent cost-efficiency trade-off between sampling and detailing by incorporating the physician's sample allocation behavior
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Bala, R.; Bhardwaj, P.; Chen, Y.
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Institute for operations research and the managemet sciences(INFORMS)
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2013
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| 2 |
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On Brand Extension as a Signal of Product Quality: Reply to Keller and Wernerfelt Reply to Keller and Wernerfelt's comments
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Moorthy, S.
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Institute for operations research and the managemet sciences(INFORMS)
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2012
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| 3 |
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Online Content Pricing: Purchase and Rental Markets This paper analyzes how changes brought about by the digital world are shaping online purchase and rental markets
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Rao, Anita
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Institute for operations research and the managemet sciences(INFORMS)
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2015
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| 4 |
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Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories We examine the role of ad creatives in an individual's ad impression history on future ad effectiveness
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Braun, M.; Moe, W.W.
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Institute for operations research and the managemet sciences(INFORMS)
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2013
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| 5 |
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Online MAP Enforcement: Evidence from a Quasi-Experiment
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Israeli, Ayelet
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Institute for operations research and the managemet sciences(INFORMS)
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2018
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| 6 |
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Online Product Opinions: Incidence, Evaluation, and Evolution
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Moe, W.W.; Schweidel, D.A.
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Institute for operations research and the managemet sciences(INFORMS)
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2012
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| 7 |
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Online Reputation Management: Estimating the Impact of Management Responses on Consumer Reviews
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Proserpio, Davide; Zervas, Georgios
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Institute for operations research and the managemet sciences(INFORMS)
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2017
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| 8 |
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On the Profitability of Stacked Discounts: Identifying Revenue and Cost Effects of Discount Framing
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Ertekin, Necati; Shulman, Jeffrey D.; Chen, Haipeng
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Institute for operations research and the managemet sciences(INFORMS)
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2019
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| 9 |
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On the Use of Overt Anti-Counterfeiting Technologies
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Gao, Yuetao
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Institute for operations research and the managemet sciences(INFORMS)
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2018
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| 10 |
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Opinion Leaders and Product Variety Optimal adjustment of the product variety due to consumer quality inference from opinion leader recommendations
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Kuksov, Dmitri; Liao, Chenxi
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Institute for operations research and the managemet sciences(INFORMS)
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2019
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| 11 |
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Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers Target marketing and price discrimination for colleges
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Belloni, A.; Lovett, M.J.; Boulding, W.; Staelin, R.
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Institute for operations research and the managemet sciences(INFORMS)
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2012
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| 12 |
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Optimal Design of Return Policies
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Tran, Thanh; Gurnani, Haresh; Desiraju, Ramarao
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Institute for operations research and the managemet sciences(INFORMS)
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2018
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| 13 |
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Optimal Timing of Sequential Distribution: The Impact of Congestion Externalities and Day-and-Date Strategies
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August, Terrence; Dao, Duy; Shin, Hyoduk
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Institute for operations research and the managemet sciences(INFORMS)
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2015
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| 14 |
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Optimizing Click-Through in Online Rankings with Endogenous Search Refinement
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De los Santos, Babur; Koulayev, Sergei
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Institute for operations research and the managemet sciences(INFORMS)
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2017
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| 15 |
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Optimizing Retail Assortments We develop a scalable assortment and price optimization method at the store level that leads to substantial increases in category profit
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Rooderkerk, R.P.; van Heerde, H.J.; Bijmolt, T.H.A.
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Institute for operations research and the managemet sciences(INFORMS)
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2013
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| 16 |
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Organizational Debut on the Public Stage: Marketing Myopia and Initial Public Offerings
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Saboo, Alok R.; Chakravarty, Anindita; Grewal, Rajdeep
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Institute for operations research and the managemet sciences(INFORMS)
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2016
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| 17 |
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Organizational Structure and Gray Markets
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Autrey, R.L.; Bova, F.; Soberman, D.A.
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Institute for operations research and the managemet sciences(INFORMS)
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2014
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| 18 |
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Outsourcing Retail Pricing to a Category Captain: The Role of Information Firewalls
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Nijs, V.R.; Misra, K.; Hansen, K.
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Institute for operations research and the managemet sciences(INFORMS)
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2014
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기사
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